Growth Marketing Executive

Denovers is seeking a hands-on Growth Marketing Executive to drive the company’s growth through a strategic blend of organic content creation, distribution, and paid growth experiments. This role requires a dynamic individual who can craft compelling content, run targeted campaigns, and analyze performance metrics to optimize marketing efforts across multiple platforms.

Key Responsibilities
- Create and distribute engaging content across LinkedIn, Instagram, X (formerly Twitter), YouTube, and other relevant channels.
- Repurpose case studies, client success stories, founder insights, and product expertise into various content formats.
- Conduct organic growth experiments by testing different content formats, hooks, channels, and audience segments.
- Launch, manage, and optimize paid advertising campaigns on platforms such as LinkedIn, Meta (Facebook/Instagram), Google, and others.
- Test and refine creatives, messaging, landing pages, offers, and audience targeting to improve campaign effectiveness.
- Monitor and analyze key performance indicators including reach, engagement, website traffic, leads, demos, cost per lead (CPL), and conversions.
- Collaborate closely with design and go-to-market (GTM) teams to continuously explore and implement new growth strategies.

Required Qualifications
- Minimum of 2 years of experience in growth marketing, digital marketing, or content marketing roles.
- Strong copywriting skills with the ability to create clear, engaging, and persuasive content.
- Solid understanding of paid advertising platforms and marketing funnels.
- Comfortable working with analytics tools and interpreting performance data to inform decision-making.
- Good research skills and proficiency in written English.
- Proactive mindset with the ability to generate ideas, execute plans independently, and adapt quickly through learning.

Success in This Role
The ideal candidate will excel at creating attention-grabbing content, testing various marketing channels, generating qualified traffic, and ultimately driving leads and revenue growth. This role demands someone who is as comfortable producing creative content as they are asking, “What should we test next to grow Denovers?”

Location
This position is based in Karachi and requires onsite presence.

Denovers offers an exciting opportunity to be part of a fast-growing company where experimentation and innovation are highly valued. If you are passionate about growth marketing and eager to make a measurable impact, this role is designed for you.