Growth Marketing Lead (Performance Lead)

Mashkraft is seeking a highly skilled Senior Performance & Growth Marketing Manager to join our team and work closely with a US-based healthcare client. This role is ideal for a hands-on marketer with over five years of experience who can independently manage paid acquisition channels, deeply understand patient journeys, and build high-converting campaigns. The focus is on optimizing marketing efforts around patient enrollment and activation rather than just generating leads or clicks. Candidates should be comfortable using AI tools extensively for creative development and campaign analysis, driving growth through data-driven experimentation and optimization.

Key Responsibilities

- Own and optimize multi-channel patient acquisition efforts, including managing Google Ads, Meta Ads, and expanding into platforms such as YouTube, TikTok, Microsoft Ads, native, and programmatic channels.
- Manage all aspects of campaign execution including structure, targeting, budgets, bidding strategies, landing pages, and creative testing to scale qualified patient demand while meeting cost-per-enrolled-patient and CAC targets.
- Develop detailed growth playbooks by segmenting patients and caregivers based on needs, intent, and acquisition journey; understand clinical referral audiences and healthcare partner workflows; and create campaign frameworks covering trigger moments, patient objections, proof points, messaging, channels, referral journeys, and follow-up sequences.
- Leverage AI and automation tools like Google Performance Max, Meta Advantage+, automated bidding, and audience optimization to enhance campaign analysis, reporting, lead quality monitoring, anomaly detection, performance alerts, and creative evaluation.
- Optimize the entire patient funnel from ad/referral through lead, consultation, enrollment, activation, and retention stages. Identify funnel drop-offs and conversion opportunities, collaborate with enrollment teams on speed-to-lead, contact rates, lead quality, consultation conversion, and enrollment rates. Conduct conversion, onboarding, and re-engagement experiments with product, UX/UI, and healthcare teams using cohort analysis.
- Support healthcare partner campaigns by building patient acquisition programs around physician, clinic, and partner referrals, improving referral handoffs, and measuring performance by partner, program, and acquisition source.
- Own marketing measurement and attribution by implementing tracking technologies such as GA4, Google Tag Manager, Meta Conversion API, server-side tracking, CRM conversion imports, offline conversion tracking, and UTM governance. Develop executive dashboards to report on marketing spend, qualified leads, patient referrals, enrollment conversion, CAC, channel performance, activation, retention, and cohort analysis.

Required Qualifications

- Minimum of 5 years of hands-on performance or growth marketing experience with direct management of paid advertising budgets across at least 3–4 acquisition channels.
- Proven track record of scaling acquisition while maintaining CAC or conversion targets.
- Experience optimizing campaigns focused on sales, enrollment, activation, or revenue rather than just lead volume.
- Strong understanding of CRM data, offline conversion tracking, and advanced knowledge of Google Ads and Meta Ads platforms.
- Expertise in paid social, paid search, funnel optimization, and landing page conversion rate optimization (CRO).
- Proficiency with GA4, Google Tag Manager, Looker Studio, and advanced spreadsheet analysis.
- Deep knowledge of key marketing metrics including CAC, LTV, payback period, conversion rates, attribution, and cohort analysis.
- Strong creative judgment with the ability to translate customer insights into effective campaigns.
- Comfortable and experienced in integrating AI tools extensively within marketing workflows.

Preferred Qualifications and Benefits

- Experience working in healthcare, financial services, or other regulated and sensitive advertising categories is strongly preferred.
- Background in marketing digital health products, patient enrollment programs, telehealth, clinics, healthcare SaaS, care management, health insurance, patient engagement platforms, or chronic/elder care is highly valued.
- This role suits a proactive growth marketer who thrives in a dynamic environment—someone who can analyze CAC data, review patient funnel metrics, generate AI-driven campaign ideas, and collaborate with healthcare teams all within the same day.
- This is a hands-on position requiring execution, analysis, experimentation, and scaling rather than agency management or report generation.

This position offers flexibility with options for hybrid or remote work based in Lahore, with occasional in-person collaboration as needed. If you are driven by measurable impact and excited to contribute to healthcare marketing innovation, this is an urgent hiring opportunity with Mashkraft and our US healthcare client.