GTM Engineer

We are seeking a skilled professional to join our team focused on building and automating go-to-market (GTM) workflows aimed at lead generation and customer acquisition. The ideal candidate will have hands-on experience in creating automated outbound campaigns across multiple channels, integrating CRM and marketing tools, and leveraging AI and automation platforms to streamline sales processes. This role requires close collaboration with Sales and Marketing teams to enhance conversion rates and optimize pipeline performance through data-driven insights.

Key Responsibilities

- Build and automate GTM workflows to drive lead generation and customer acquisition efforts.
- Develop and maintain automated outbound campaigns across email, LinkedIn, and other relevant channels.
- Integrate CRM, sales, marketing, and data tools to establish efficient and scalable GTM processes.
- Design lead-generation and prospecting systems using APIs, automation platforms, and AI-powered tools.
- Conduct research on target markets, companies, and decision-makers to identify and qualify prospects.
- Develop and manage data pipelines for lead enrichment, validation, segmentation, and scoring.
- Create and optimize automated workflows utilizing platforms such as Zapier, Make, n8n, or similar tools.
- Collaborate closely with Sales and Marketing teams to improve conversion rates and pipeline generation.
- Monitor GTM performance metrics and identify areas for continuous improvement and optimization.
- Experiment with AI-driven tools and automation techniques to boost sales productivity.
- Maintain accurate CRM data and ensure smooth progression of leads through the sales funnel.
- Develop dashboards and reports to track campaign effectiveness and pipeline health.

Required Qualifications

- Minimum of 2 years’ experience in GTM Engineering, Revenue Operations, Sales Automation, Growth Engineering, or related roles.
- Strong understanding of B2B sales processes and lead-generation strategies.
- Proficiency with CRM platforms such as HubSpot, Salesforce, or similar systems.
- Hands-on experience with automation tools including n8n, Make, Zapier, or equivalent platforms.
- Solid knowledge of APIs, webhooks, data enrichment techniques, and system integrations.
- Familiarity with sales and prospecting tools such as Apollo, Clay, LinkedIn Sales Navigator, Instantly, Smartlead, or comparable platforms.
- Basic programming or scripting skills in Python, JavaScript, or similar languages.
- Excellent analytical and problem-solving capabilities.
- Good understanding of outbound sales strategies, prospecting methods, and funnel optimization.
- Strong communication and collaboration skills to work effectively across teams.

This role offers an exciting opportunity to work at the intersection of sales, marketing, and technology, leveraging automation and AI to drive business growth. Candidates who are passionate about optimizing sales workflows and enjoy experimenting with innovative tools will find this position rewarding.