GTM Engineer

We are seeking a skilled professional to join our team focused on building and automating go-to-market (GTM) workflows aimed at lead generation and customer acquisition. This role involves developing and maintaining automated outbound campaigns across multiple channels, integrating various CRM, sales, marketing, and data tools to streamline GTM processes. The ideal candidate will be adept at leveraging APIs, automation platforms, and AI tools to create efficient lead-generation and prospecting systems. Collaboration with Sales and Marketing teams to enhance conversion rates and pipeline growth is a key aspect of this position.

Key Responsibilities

- Build and automate GTM workflows specifically designed for lead generation and customer acquisition.

- Develop and maintain automated outbound campaigns across email, LinkedIn, and other relevant channels.

- Integrate CRM, sales, marketing, and data tools to establish efficient and scalable GTM processes.

- Design lead-generation and prospecting systems utilizing APIs, automation platforms, and AI technologies.

- Conduct thorough research on target markets, companies, and decision-makers to identify qualified prospects.

- Develop and manage data pipelines for lead enrichment, validation, segmentation, and scoring.

- Create and optimize automated workflows using tools such as Zapier, Make, n8n, or similar platforms.

- Collaborate closely with Sales and Marketing teams to improve conversion rates and pipeline generation.

- Monitor GTM performance metrics regularly and identify opportunities for process optimization.

- Experiment with AI-powered tools and automation techniques to enhance sales productivity.

- Maintain accurate CRM data and ensure smooth progression of leads through the sales funnel.

- Develop dashboards and reports to track campaign effectiveness and pipeline performance.

Required Qualifications

- Minimum of 2 years’ experience in GTM Engineering, Revenue Operations, Sales Automation, Growth Engineering, or a related field.

- Strong understanding of B2B sales and lead-generation processes.

- Proficiency with CRM platforms such as HubSpot, Salesforce, or similar systems.

- Hands-on experience with automation tools including n8n, Make, Zapier, or equivalent platforms.

- Solid knowledge of APIs, webhooks, data enrichment methods, and system integrations.

- Familiarity with sales and prospecting tools such as Apollo, Clay, LinkedIn Sales Navigator, Instantly, Smartlead, or comparable platforms.

- Basic programming or scripting skills in Python, JavaScript, or similar languages.

- Strong analytical and problem-solving abilities.

- Good understanding of outbound sales strategies, prospecting techniques, and funnel optimization.

- Excellent communication and collaboration skills to work effectively across teams.

This role offers the opportunity to work at the intersection of sales, marketing, and technology, driving automation and innovation in GTM processes. If you are passionate about leveraging technology to optimize sales workflows and improve business outcomes, this position will provide a challenging and rewarding environment.