GTM Manager

We are seeking a results-driven professional to lead and optimize outbound go-to-market (GTM) systems, focusing on driving pipeline growth and improving conversion rates. This role involves designing and executing targeted outreach campaigns, managing sales tools, and developing strategies that align with business objectives. The ideal candidate will have a strong background in outbound sales and growth, particularly within the B2B SaaS and technology services sectors, with a keen ability to independently manage both strategy and execution.

Key Responsibilities

- Build and optimize outbound GTM systems, ensuring a seamless process from prospecting to handoff.
- Design and execute cold email campaigns, LinkedIn outreach, and multi-touch engagement strategies.
- Set up and manage sales and marketing tools such as Apollo, Salesforce, and various email automation platforms.
- Develop Ideal Customer Profiles (ICPs), segment target audiences effectively, and personalize outreach efforts to maximize engagement.
- Conduct A/B testing to continuously improve campaign performance and effectiveness.
- Optimize key metrics including reply rates, meeting conversions, and pipeline generation to drive business growth.

Required Qualifications

- Proven experience in outbound sales, GTM, or growth roles with a demonstrated track record of success.
- Hands-on expertise with cold email systems, CRM workflows, and sequencing tools.
- Strong understanding of the B2B SaaS landscape, technology services, and the US outbound market.
- Ability to independently own both the strategic planning and tactical execution of outbound initiatives.

Preferred Qualifications

- Experience in AI services, software development, QA services, or staff augmentation.
- Familiarity with US B2B outbound sales processes and market dynamics.

Success Metrics

- Number of qualified meetings booked.
- Consistent and sustainable pipeline generation.
- Development and maintenance of high-performing outbound systems.
- Improved response and conversion rates across campaigns.

Compensation & Benefits

- Competitive base salary.
- Performance-based incentives.
- Bonuses for meeting targets.
- Deal closure incentives to reward successful sales outcomes.

This role offers an exciting opportunity to contribute to a dynamic sales organization by leveraging your expertise in outbound strategies and tools to drive measurable business results.