Posted Jul 20, 2026 144 views
Guangzhou Durrani International Trade is seeking a motivated Digital Marketing professional to join its dynamic marketing team. This role involves leveraging digital channels to drive both B2B and B2C marketing initiatives. The ideal candidate has at least six months of experience in digital marketing, with a strong emphasis on content creation, search engine optimization, social media management, and digital advertising. Proficiency in English writing is crucial as the role requires crafting compelling marketing content to engage diverse audiences. The candidate works independently from home, requiring self-discipline and initiative to manage and execute marketing strategies effectively. This role focuses on optimizing online presence and maximizing outreach through tools such as Google Search Console for SEO, as well as running targeted campaigns on platforms including Google Ads and Meta Ads. Experience with email marketing campaigns and managing social media accounts, particularly LinkedIn, is essential to enhance brand visibility and generate qualified leads. A marketing degree or equivalent practical experience supports the candidate's ability to implement data-driven marketing tactics and measure outcome success. Candidates who thrive in a remote work setting and show a proactive approach to learning and applying digital marketing trends will excel in this position.
Responsibilities
- Develop and implement digital marketing strategies to support both B2B and B2C objectives.
- Manage and optimize company’s presence on social media platforms, with a focus on LinkedIn, to engage target audiences and build brand awareness.
- Conduct keyword research and SEO audits using Google Search Console to improve website rankings and organic traffic.
- Create and optimize on-page content for search engines to drive greater visibility and user engagement.
- Plan, execute, and monitor paid advertising campaigns on Google Ads and Meta Ads platforms to maximize return on investment.
- Develop email marketing campaigns that nurture leads, improve customer retention, and promote products or services.
- Analyze digital marketing metrics using analytics tools to assess campaign performance and inform strategy adjustments.
- Collaborate with internal teams to ensure marketing messages are aligned with overall company goals and brand voice.
- Stay current with digital marketing trends, platforms, and best practices to maintain competitive advantage.
- Manage time effectively to work independently from home, ensuring deadlines and marketing targets are consistently met.
Skills
Guangzhou Durrani International Trade
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