Head of Brand & Corporate Communications

We are looking for a seasoned marketing and communications professional to lead the Bank’s brand and corporate communications efforts. This role will be pivotal in shaping a strong, distinctive brand presence across all customer interactions. The Head of Brand & Corporate Communications will oversee marketing campaigns, media relations, agency partnerships, internal communications, reputation management, and strategic marketing initiatives that align with the Bank’s growth goals. This position requires a dynamic leader capable of managing diverse communication channels and driving impactful brand strategies in a competitive financial services environment.

Key Responsibilities

- Develop and implement the Bank’s brand and communications strategy in line with the overall marketing objectives.
- Ensure consistent application of the Bank’s brand identity across all platforms and customer touchpoints.
- Lead the creation and execution of marketing campaigns targeting Retail Banking as well as SME & Business Banking segments.
- Manage all corporate communications, including press releases, official announcements, and external messaging.
- Oversee content strategy across digital, social media, print, and corporate communication channels to maintain brand coherence.
- Build and maintain strong relationships with advertising agencies, creative partners, media outlets, and communication vendors.
- Drive initiatives to enhance brand awareness, reputation management, and market visibility.
- Develop communication plans for product launches, strategic partnerships, and key initiatives.
- Lead media relations efforts and coordinate all external communication activities.
- Manage internal communication programs to boost employee engagement and ensure organizational alignment.
- Monitor and analyze campaign performance, brand perception, and customer engagement metrics to inform strategy adjustments.
- Oversee social media communication strategies and maintain content calendars.
- Support crisis communication and reputation management efforts when necessary.
- Lead, mentor, and develop the Brand & Corporate Communications team to achieve departmental goals.

Required Qualifications

- A minimum of 12 to 15 years of experience in Brand Management, Marketing Communications, Corporate Communications, Public Relations, Media Relations, and Digital Marketing.
- At least 5 years in a senior leadership role managing brand, communications, or marketing functions.
- Proven experience within the banking or financial services industry is highly preferred.
- Bachelor’s degree in Marketing, Communications, Media Studies, Business Administration, Journalism, Public Relations, or a related field.

Preferred Qualifications and Benefits

- An MBA or relevant postgraduate qualification is preferred.
- Strong skills in brand strategy and execution, corporate communications, public relations, reputation management, marketing communications, content strategy, campaign management, digital and social media communications, agency management, crisis communication, stakeholder management, budget management, and excellent presentation and communication skills.

Raqami Bank is committed to equal opportunity employment and encourages applications from all qualified candidates, including Persons with Disabilities (PWDs). We strive to create an inclusive work environment where every individual has the chance to thrive and contribute to the Bank’s success.