Head of Brand & Corporate Communications

We are looking for a seasoned marketing and communications leader to spearhead the Bank’s brand, corporate communications, public relations, content, and marketing communications efforts. This role plays a critical part in establishing a strong and distinctive brand presence across all customer touchpoints. The successful candidate will manage campaigns, media relations, agency partnerships, internal communications, reputation management, and strategic marketing initiatives that align with the Bank’s growth objectives.

Key Responsibilities

- Execute the Bank’s brand and communications strategy in line with the overall marketing plan.
- Ensure consistent application of the Bank’s brand identity across all channels and customer interactions.
- Lead the creation and implementation of marketing campaigns targeting Retail Banking and SME & Business Banking segments.
- Oversee corporate communications including press releases, announcements, and external messaging.
- Develop and manage content strategy across digital platforms, social media, print, and corporate communication channels.
- Maintain strong relationships with advertising agencies, creative partners, media outlets, and communication vendors.
- Drive initiatives to enhance brand awareness, reputation management, and market visibility.
- Formulate communication plans for product launches, partnerships, and other strategic initiatives.
- Lead media relations and coordinate all external communication activities.
- Manage internal communication programs to boost employee engagement and align organizational goals.
- Monitor and analyze campaign performance, brand perception, and customer engagement metrics.
- Oversee social media communication strategies and maintain content calendars.
- Support crisis communication and reputation management efforts as needed.
- Lead, mentor, and develop the Brand & Corporate Communications team.

Required Qualifications

- A minimum of 12–15 years of experience in Brand Management, Marketing Communications, Corporate Communications, Public Relations, Media Relations, and Digital Marketing.
- At least 5 years in a senior leadership role overseeing brand, communications, or marketing functions.
- Bachelor’s degree in Marketing, Communications, Media Studies, Business Administration, Journalism, Public Relations, or a related field.

Preferred Qualifications

- Experience in the banking or financial services sector is highly desirable.
- An MBA or relevant postgraduate qualification will be an advantage.

Skills and Competencies

Strong expertise is required in brand strategy and execution, corporate communications, public relations, media management, reputation management, marketing communications, content strategy and development, campaign management, digital and social media communications, agency management, crisis communication, stakeholder management, budget management, and excellent presentation and communication skills.

Raqami Bank is committed to equal opportunity employment and encourages applications from all qualified individuals, including Persons with Disabilities (PWDs). We strive to create an inclusive workplace where everyone has the opportunity to thrive.