Head of Brand & Growth Strategy

Numnumm is Pakistan’s pioneering direct-to-consumer kids’ nutrition brand, offering organic, wholesome, ready-to-eat meal subscriptions designed specifically for growing children. Inspired by global leaders in the space, Numnumm aims to ease the daily mealtime challenges faced by modern parents by delivering nutritionist-curated, delicious, and clean meals directly to their doorstep. We are looking for a Head of Brand & Growth Strategy to lead our performance branding, creative direction, and parent acquisition efforts, with the goal of establishing Numnumm as the most trusted household name in kids’ nutrition across Pakistan.

Key Responsibilities
- Performance Creative Strategy: Develop compelling ad scripts, hooks, and campaign angles tailored to parents across platforms such as Meta, Google PMax, and TikTok to drive high conversion rates.
- Brand Positioning & Storytelling: Own and shape Numnumm’s brand voice, emphasizing organic health, pediatric nutrition, and the convenience of parenting.
- UGC & Agency Management: Lead collaboration with external agencies and internal content creators to produce authentic user-generated content including unboxings, kid taste tests, and lifestyle stories from parents.
- Growth Analytics: Work closely with performance marketing teams to monitor key metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), hook rates, and subscriber retention, using data to optimize creative assets continuously.
- Product Education Campaigns: Design educational content that informs parents about nutritional balance, organic ingredients, and early childhood growth needs.
- Data-Driven Funnel Optimization: Analyze acquisition funnels and test new creative concepts and landing page variations to improve conversion rates and reduce drop-offs.
- Strategic Expansion & Campaigns: Identify and execute co-branding opportunities, partnerships with schools and pediatricians, seasonal menu launches, and referral programs to unlock additional growth channels.

Required Qualifications
- Minimum 5 years of experience leading brand strategy, direct-to-consumer performance marketing, or creative direction within consumer e-commerce, preferably in parenting, children’s health, or subscription-based brands.
- Expertise in direct-response copywriting with the ability to craft emotionally resonant, problem-solving messages targeted at parents and family decision-makers.
- Strong analytical skills with fluency in performance marketing metrics such as CAC, Lifetime Value (LTV), ROAS, and engagement rates.
- Proven leadership capabilities, including managing agencies, content creators, and multi-channel marketing efforts with exceptional storytelling skills.

Preferred Qualifications and Benefits
- Experience working with subscription models and a deep understanding of parent psychology and organic storytelling that converts busy moms and dads into loyal subscribers.
- Executive-level salary package complemented by performance-based incentives.
- A five-day workweek (Monday to Friday) with guaranteed weekends off.
- The unique opportunity to shape and grow Pakistan’s first organic kids’ meal subscription brand, making a meaningful impact on children’s nutrition and family wellbeing.

If you have a demonstrated history of scaling consumer brands and driving impactful growth campaigns, we encourage you to apply with your CV and portfolio showcasing relevant campaigns, creative work, and growth results. Join us in building a category-defining brand that transforms the way parents feed their children.