Head of Brand & Growth Strategy (Senior Female Candidate)

NumNumm is seeking a Senior Female Brand & Growth Strategist to lead efforts in driving top-line revenue and establishing the brand as Pakistan’s most trusted name in kids’ nutrition. This role is focused on commercial brand leadership rather than traditional creative direction or graphic design management. The ideal candidate will connect creative strategy directly to conversion metrics, parent psychology, and business growth, playing a pivotal role in expanding NumNumm’s presence in the direct-to-consumer (DTC) market.

Key Responsibilities
- Develop and execute DTC campaign strategies by conceptualizing high-impact ad concepts, hooks, scripts, and creative angles across platforms such as Meta, Google, and TikTok.
- Collaborate closely with performance marketers to analyze key metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), hook and hold rates, and Lifetime Value (LTV), using these insights to continuously optimize ad messaging.
- Lead B2B strategic growth initiatives by building partnerships with daycares, pediatric clinics, mother and child wellness centers, and schools to expand offline and B2B channels.
- Manage and direct content creation efforts involving internal creators and external agencies to produce authentic user-generated content (UGC) such as unboxings, kid taste tests, and educational materials targeted at parents.

Required Qualifications
- Senior female professional with a minimum of 5 years’ experience in brand strategy, growth marketing, or direct-to-consumer brand management.
- Proven track record working with consumer brands, specifically within DTC, FMCG, e-commerce, health, subscription services, or parenting-related sectors.
- Strong expertise in direct-response copywriting, understanding of parent psychology, and fluency in performance marketing metrics including CAC, LTV, and ROAS.
- Candidates with experience limited to software houses, IT services, B2B SaaS, or general tech agencies will not be considered, as this role requires hands-on experience with consumer product brands.

Preferred Qualifications and Benefits
- Competitive executive-level compensation package with performance-linked incentives.
- A five-day workweek (Monday to Friday) with guaranteed weekends off.
- Opportunity to take a leadership role in shaping a pioneering brand within Pakistan’s organic D2C nutrition space for children.

Interested candidates are encouraged to submit their CV along with an updated portfolio or case studies that highlight previous consumer brand campaigns, performance creatives, or growth metrics driven. Please ensure your application clearly demonstrates your experience in driving brand growth and commercial success within relevant sectors.