Head of Growth - B2C Subscription Fintech

INEXOR is a technology company dedicated to merging human creativity with artificial intelligence to develop intelligent systems that solve real-world problems. Its flagship product, WealthNX AI, is an AI-native personal finance platform designed for U.S. consumers. WealthNX integrates net worth tracking, budgeting, cash flow forecasting, and investment analysis with a conversational AI assistant that answers financial questions, helps create goals by voice, and proactively highlights important insights.

We are seeking a world-class Head of Growth to take full ownership of acquiring paying subscribers, with accountability focused on a single key metric: cost per paying subscriber, measured against contribution margin. This role involves managing paid acquisition channels, creator-led organic growth, lifecycle and retention strategies, referral programs, and the experimentation framework that prioritizes growth efforts.

This position is unique because you will operate across iOS, Android, and web platforms. Web checkout offers significantly better unit economics than in-app purchases, and few growth leaders have successfully built multi-destination strategies that leverage this advantage. If you have experience in this area, you will find it straightforward to make a meaningful impact. Creative supply is treated as a primary growth channel rather than a support function, with a strong emphasis on creative quality as the main driver of acquisition cost. You will play a key role in shaping our in-house creator engine.

Additionally, you will have direct influence over product decisions. Conversion challenges are not simply handed off; you will collaborate closely with Product and Engineering teams on paywall design, onboarding, activation, and pricing—critical levers that determine acquisition success. Measurement and analytics are taken seriously, prioritizing incrementality over platform-reported metrics and focusing on unit economics rather than volume.

Key Responsibilities

- Own cost per trial and cost per paying subscriber across platforms including Meta, Google, TikTok, and Apple Search Ads
- Develop and execute both paid and organic customer acquisition strategies
- Define and manage destination strategies across iOS, Android, and web, accounting for differing economics
- Establish optimization event strategies and set budget thresholds accordingly
- Design and run incrementality tests such as holdouts, geo-splits, and conversion lift analyses
- Manage attribution frameworks including MMP, SKAdNetwork, AdAttributionKit, and custom App Store product pages
- Build and scale the creator acquisition engine and integrate the whitelisting pipeline into paid channels
- Collaborate with product teams to own activation, retention, and lifecycle growth
- Recruit, build, and lead a high-performing growth team, including senior-level hires
- Deliver weekly performance reports that guide capital allocation decisions at the board level

Required Qualifications

- Minimum 12 years of experience leading growth for a B2C subscription app (excluding e-commerce, lead generation, or B2B SaaS)
- Proven track record of owning and improving paying subscriber metrics with demonstrable results
- Experience scaling B2C subscription applications while achieving low customer acquisition costs (CAC)
- Deep understanding of post-ATT iOS measurement challenges and limitations
- Ability to independently model subscription lifetime value (LTV), payback periods, and contribution margins
- Direct experience designing and executing incrementality testing
- Prior leadership experience managing a growth team, not just contributing as an individual contributor

Preferred Qualifications and Benefits

- Competitive salary with performance-based increments
- Opportunity for direct impact and contribution in the U.S. market

This role offers a rare chance to lead growth at the intersection of AI and personal finance, working with cutting-edge technology and a talented team committed to measurable, sustainable subscriber growth.