Head of Growth - B2C Subscription Fintech

INEXOR is a technology company dedicated to merging human creativity with artificial intelligence to develop intelligent systems that solve real-world problems. Its flagship product, WealthNX AI, is an AI-native personal finance platform designed for US consumers. WealthNX integrates net worth tracking, budgeting, cash flow forecasting, and investment analysis with a conversational AI assistant that answers financial questions, helps create goals by voice, and proactively highlights important insights.

We are seeking a world-class Head of Growth to take full ownership of acquiring paying subscribers, with a clear focus on optimizing the cost per paying subscriber relative to contribution margin. This role involves managing paid acquisition channels, creator-led organic growth, lifecycle and retention strategies, referral programs, and the experimentation framework that guides resource allocation. The position offers a unique opportunity to work across iOS, Android, and web platforms, leveraging the superior unit economics of web checkout compared to in-app purchases. You will also lead the development of an in-house creator engine, treating creative supply as a primary growth channel rather than a support function. Collaboration with Product and Engineering teams is integral, as you will influence paywall design, onboarding, activation, and pricing to ensure acquisition success. A strong emphasis on rigorous measurement and incrementality testing underpins all growth activities.

Key Responsibilities

- Own and optimize cost per trial and cost per paying subscriber across platforms including Meta, Google, TikTok, and Apple Search Ads.
- Develop and execute both paid and organic customer acquisition strategies.
- Define and manage destination strategies across iOS, Android, and web, recognizing the distinct economics of each platform.
- Establish optimization event strategies and budget thresholds to maximize growth efficiency.
- Design and implement incrementality testing such as holdouts, geo-splits, and conversion lift analyses.
- Manage attribution frameworks including MMP, SKAdNetwork, AdAttributionKit, and custom App Store product pages.
- Build and scale the creator acquisition engine and integrate it with paid channels through whitelisting.
- Collaborate closely with product teams to drive activation, retention, and lifecycle management.
- Recruit, build, and lead a high-performing growth team, including senior-level hires.
- Deliver weekly performance reports that inform capital allocation decisions at the board level.

Required Qualifications

- Over 12 years of experience leading growth for a B2C subscription app (excluding e-commerce, lead generation, or B2B SaaS).
- Proven track record of owning and improving a paying subscriber metric, with demonstrable results.
- Experience scaling B2C subscription applications while achieving low customer acquisition costs (CAC).
- Deep understanding of post-ATT iOS measurement challenges and limitations.
- Strong ability to independently model subscription lifetime value (LTV), payback periods, and contribution margins.
- Hands-on experience designing and executing incrementality tests.
- Demonstrated leadership in managing and growing a growth team, not just contributing as a team member.

Preferred Qualifications and Benefits

- Competitive salary with performance-based increments.
- Opportunity for direct involvement and impact in the U.S. market.

This role offers a rare chance to lead growth at the intersection of AI-driven personal finance and multi-platform user acquisition, with significant influence over product and marketing strategy. If you are passionate about data-driven growth and building innovative acquisition engines, this position is an excellent fit.