Head of Marketing

The Head of Marketing will lead the Marketing department at Zong HQ in Islamabad, driving sustainable growth across revenue, customer base, ARPU, market share, and customer lifetime value. This role focuses on accelerating 4G/5G adoption, expanding the Home Segment, and boosting digital revenue. The position requires providing strategic direction across various marketing verticals, developing innovative products and AI/data-driven customer propositions, and collaborating closely with Sales & Distribution and Commercial Regions to achieve short-, medium-, and long-term commercial growth objectives.

Key Responsibilities

Marketing Strategy & Growth Planning:
Develop and implement short-, medium-, and long-term growth strategies for the Mass Market segment, targeting revenue, customer base, ARPU, market share, 4G/5G adoption, Home Segment expansion, and new growth opportunities. Translate customer trends, competitive dynamics, technology evolution, and market insights into clear commercial priorities, propositions, and investment decisions.

Customer Base, Revenue & Market Share:
Drive sustainable growth by managing segmentation, pricing, lifecycle management, retention, and differentiated propositions. Lead the national segment strategy while working closely with regional teams to tailor propositions based on customer behavior, competition, network availability, and local market potential.

Products, Innovation & Future Growth:
Oversee the development and commercialization of 4G/5G propositions, Home Segment offerings (FTTH/FWA), value-added services, devices, and other innovative products. Ensure competitiveness, profitability, and speed-to-market. Utilize AI, advanced analytics, precision marketing, and customer insights to enhance personalization, optimize pricing and offers, and identify new revenue streams.

Digital Growth & My Zong Super App:
Drive the transformation of the My Zong App into a Super App, positioning it as a central platform for customer engagement, self-care, commerce, lifestyle services, financial enablement, and digital revenue growth. Lead initiatives to increase user acquisition, engagement, and monetization through digital products, loyalty programs, gamification, ecosystem partnerships, AdTech, and personalized AI/data-driven customer journeys.

Brand, Commercial Planning & Performance:
Provide strategic leadership for brand management, media, communications, and market activation to strengthen brand equity, customer preference, and market share. Lead marketing business planning, forecasting, budget prioritization, and performance management to ensure investments and initiatives deliver measurable outcomes in revenue, customer base, ARPU, and ROI.

Leadership & Cross-Functional Collaboration:
Manage and develop a team of approximately seven Vertical/Center Heads, fostering clear accountability, strong succession planning, and a high-performing, customer-centric, innovative, and data-driven marketing organization. Collaborate closely with Sales & Distribution, Commercial Regions, Network, Finance, IT/DI, and Customer Care to align marketing strategies with distribution capabilities, network rollout, 4G/5G expansion, and end-to-end commercial execution.

Required Qualifications

- Bachelor’s or Master’s degree from a reputable university, preferably in Business, Marketing, Economics, Engineering, Computer Science, Finance, or a related field.
- 10 to 12+ years of progressive experience in the telecom sector, with significant leadership exposure at Director, Head of Department, or Vertical Head level within Marketing or Commercial functions.
- Proven experience leading overall marketing departments or core marketing domains such as Consumer Segments, Customer Base Management, Digital, or Product Management. Exposure across multiple domains is highly advantageous.
- Strong commercial acumen and data orientation, with the ability to analyze customer behavior, market trends, and key business metrics to develop strategies that drive revenue, ARPU, customer base, and market share.

This role offers an exciting opportunity to lead a dynamic marketing organization within a leading telecom company, driving innovation and growth in a rapidly evolving market. Applications are encouraged by 16th October 2026.