Head of Marketing

The Head of Marketing will lead the in-house marketing team and oversee the execution of the approved marketing plan for all Gold Bank® brands, channels, and locations. Reporting to senior management, this full-time, on-site role is based in Islamabad with occasional travel to other locations as needed. The successful candidate will contribute to shaping the marketing strategy and be responsible for delivering results that align with the company’s vision, ensuring all campaigns meet brand standards, budgets, and timelines.

Key Responsibilities

- Provide data-driven insights and recommendations to refine marketing plans prior to approval.
- Translate approved marketing strategies into clear briefs, timelines, and task assignments for the team.
- Oversee, review, and approve all marketing outputs before publication or execution.
- Ensure timely delivery of marketing initiatives within budget and consistent with brand guidelines.
- Report progress, results, risks, and suggested adjustments to senior management regularly.
- Train and develop team members, identifying skill gaps and communicating these to leadership.
- Take a hands-on approach when necessary across various marketing functions.
- Maintain brand integrity by enforcing identity standards across all online and physical touchpoints through clear workflows and regular audits.
- Manage social media content, publishing, and community engagement across all platforms.
- Oversee media production, including photo and video projects, coordinating with production partners and talent.
- Drive SEO efforts to optimize organic search performance for websites and location listings.
- Lead performance marketing campaigns on Meta, Google, TikTok, and X, ensuring targets for ROAS and CAC are met.
- Manage e-commerce marketing activities, focusing on website traffic, conversion rates, and customer retention.
- Handle PR, media relations, events, influencer partnerships, and brand collaborations.
- Plan and execute out-of-home advertising aligned with digital and in-store campaigns.
- Implement and audit visual merchandising standards across all retail locations.
- Produce detailed performance reports segmented by brand, channel, and location, with actionable insights.
- Monitor marketing budgets and negotiate with agencies, media owners, and production vendors.
- Coordinate cross-functionally with sales, retail, e-commerce, and operations teams to ensure campaign success.

Required Qualifications

- Minimum of 8 years’ experience in marketing, including at least 4 years in a leadership role managing a multi-disciplinary marketing team.
- Proven senior marketing experience with a recognized luxury, jewellery, fashion, or premium retail brand that operates physical stores.
- Hands-on expertise in at least six of the core marketing areas listed above.
- Demonstrated ability to manage marketing budgets with clear accountability for revenue, ROAS, or ROI targets.
- A portfolio showcasing personally led campaigns with measurable results.
- Bachelor’s degree in marketing, business, communications, or a related field; a master’s degree is preferred.
- Proficient in daily use of AI tools for planning, content creation, creative development, data analysis, and reporting (this will be assessed during the selection process).
- Skilled in ad platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager, and X Ads.
- Experienced with analytics tools including GA4, Google Tag Manager, and dashboard software like Looker Studio.
- Knowledgeable in SEO tools (e.g., Ahrefs, Semrush) and CRM or marketing automation platforms.
- Capable of reviewing and ensuring quality in photography, video, styling, and visual merchandising according to brand standards.
- Strong data analysis skills using Excel or Google Sheets.
- Proven ability to manage multiple simultaneous campaigns through a team.
- Fluent in written and spoken English and Urdu.

Preferred Qualifications and Benefits

- Experience managing marketing efforts for multiple brands or locations concurrently is highly desirable.
- Competitive monthly salary ranging from Rs300,000 to Rs500,000.
- Opportunity to work in a dynamic, on-site environment with a reputable brand.

This role demands a strategic leader with a hands-on approach and a strong track record in luxury or premium retail marketing. The ideal candidate will be adept at balancing creativity with data-driven decision-making to drive brand growth and customer engagement.