Head of Marketing

Acrosoft is seeking an experienced and results-oriented Digital Marketing Manager to lead the marketing efforts for its SaaS products and services, with a primary focus on the US market. This full-time, onsite position is based near Wapda Town, Lahore, with working hours from Monday to Friday, 10:00 AM to 7:00 PM. The ideal candidate will have over seven years of digital marketing experience, specifically in launching, positioning, and scaling high-end SaaS products in the United States. This role requires a strategic thinker who can drive measurable business growth through innovative marketing strategies and effective team leadership.

Key Responsibilities

- Lead and manage the entire digital marketing team, overseeing the development and execution of comprehensive marketing strategies.
- Develop and implement go-to-market plans tailored for SaaS products targeting the US market.
- Take ownership of product launches, positioning, demand generation, and customer acquisition initiatives.
- Drive growth by focusing on key performance indicators such as leads, conversions, revenue, and return on investment (ROI).
- Manage all digital marketing channels including SEO, SEM/PPC, social media, content marketing, email campaigns, and performance marketing.
- Conduct thorough market research, competitor analysis, and customer segmentation specific to the US market.
- Build and optimize marketing funnels continuously based on real-time performance data.
- Establish clear KPIs for the marketing team and ensure accountability for achieving results.
- Collaborate closely with Product, Sales, and Leadership teams to align marketing efforts with overall business growth objectives.

Required Qualifications

- A minimum of 7 years of experience in digital marketing, with significant exposure to SaaS products.
- Proven track record of successfully launching and scaling SaaS products specifically in the US market.
- Deep understanding of US customer behavior, digital marketing channels, and SaaS growth strategies.
- Demonstrable success in driving product launches and achieving measurable growth outcomes.
- Strong leadership skills with experience managing and motivating marketing teams.
- Highly data-driven and commercially focused, with a strong sense of accountability for business results.

This role is designed for a marketing leader who goes beyond managing campaigns to strategically position and grow SaaS products in the US market, delivering tangible business impact. If you are passionate about driving growth through innovative marketing and have a proven ability to lead teams and execute successful product launches, this opportunity at Acrosoft offers a dynamic environment to showcase your expertise.