Head of Sales and Business Development

Simba Foods, a leading Pakistani snack food company specializing in tortilla chips and innovative snack products, is seeking an experienced Head of Sales & Marketing to lead its nationwide commercial operations from Lahore. This full-time role encompasses end-to-end responsibility for sales, marketing, trade marketing, distribution, and the commercial P&L, with a strong emphasis on driving sustainable and profitable growth. The successful candidate will oversee the entire commercial cycle, from building consumer demand and expanding distribution to driving sales and delivering profitable growth, playing a pivotal role in scaling Simba Foods and strengthening its brand presence across Pakistan.

Key Responsibilities

- Develop and implement the national sales and marketing strategy to achieve business objectives.
- Own the commercial P&L, managing revenue, margins, pricing, trade spend, marketing budgets, and overall profitability.
- Set and achieve sales, distribution, and profitability targets across Pakistan.
- Lead, mentor, and develop the national sales team, establishing clear KPIs and performance standards.
- Build, manage, and expand the distributor and General Trade network nationwide.
- Develop and maintain strong relationships with Modern Trade and key accounts.
- Drive numeric and weighted distribution, market coverage, product availability, and retail execution.
- Design and execute brand marketing and trade marketing strategies.
- Lead promotional planning, retailer programs, merchandising, and trade activations.
- Manage marketing and trade marketing budgets while measuring ROI and commercial effectiveness.
- Monitor competitors, market trends, consumer insights, pricing, and category developments.
- Collaborate with senior management on new product development, pricing strategies, product launches, and market expansion.
- Develop sales forecasts and coordinate with Finance, Production, and Supply Chain for effective planning.
- Analyze performance by region, channel, distributor, customer, and SKU, taking corrective actions as needed.
- Ensure sales growth is achieved profitably and sustainably.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Sales, Finance, or a related field; MBA preferred.
- 8–12+ years of FMCG experience, ideally within food, snacks, beverages, or consumer products.
- Proven track record managing nationwide sales operations in Pakistan.
- Strong experience working with distributors, General Trade, and Modern Trade channels.
- Demonstrated expertise in brand marketing and trade marketing.
- Successful history of delivering sales growth and managing commercial budgets/P&L.
- Excellent commercial acumen, financial analysis, negotiation, and leadership skills.
- Willingness to travel extensively across Pakistan.

Preferred Qualifications and Benefits

The ideal candidate is a results-driven FMCG leader who comprehensively understands the commercial cycle—from building consumer demand and expanding distribution to driving sales and ensuring profitable growth. This leadership role offers the opportunity to significantly impact Simba Foods’ growth trajectory and brand strength throughout Pakistan. The position promises a dynamic work environment with the chance to lead a motivated sales team and collaborate closely with senior management to shape the company’s future.