We are looking for a dynamic professional to lead the positioning, launch, and growth of our product portfolio in alignment with our business goals. This role demands a strategic thinker who can design and implement marketing programs that generate demand, uncover new business opportunities, and improve sales effectiveness. The ideal candidate will also prioritize team development, customer satisfaction, and continuous product innovation to drive sustainable business growth.
Key Responsibilities
Product Positioning: Develop and refine strategies to position products effectively, addressing both immediate and long-term market objectives.
Product Launch: Plan and execute new product launches in line with marketing plans, ensuring ongoing development of impactful products and services.
Demand Generation: Design and manage marketing initiatives that stimulate demand for the company’s offerings.
Business Development: Identify and pursue new business opportunities by targeting emerging products and untapped market segments.
Sales Enhancement: Clearly communicate product value propositions and create sales tools that support and enhance the sales process.
People Development: Lead training sessions for new and existing team members, conduct product refreshers during quarterly meetings, and ensure smooth transfer of product knowledge to the sales team.
Complaint Handling: Address customer complaints promptly to maintain high satisfaction levels, while also integrating innovative products into the portfolio by anticipating future market needs.
Reporting: Provide regular reports to the CEO to support the formulation of sustainable business strategies.
Product Establishment: Organize and manage trials for new product launches, assess results, and develop promotional materials to ensure product success.
Product Feasibilities: Conduct market surveys and feasibility studies to identify gaps in the current product portfolio and propose solutions.
Work Location: This position requires in-person attendance.
Required Qualifications
- Proven experience in product marketing, product management, or a related discipline.
- Strong skills in strategic planning and execution.
- Demonstrated ability to develop and implement demand generation and business development strategies.
- Excellent communication skills with the ability to clearly articulate product value propositions.
- Experience in training and developing sales teams.
- Competence in handling customer complaints and enhancing customer satisfaction.
- Ability to conduct market research and feasibility analyses.
- Strong reporting and analytical capabilities to support business strategy development.
This role offers an exciting opportunity to contribute to the growth and success of innovative products within a collaborative and forward-thinking environment. Candidates who excel in a hands-on, strategic capacity and are passionate about product development and market expansion will find this position highly rewarding.