Head of Sales & Marketing

Davis Pharmaceutical Laboratories, representing SL Aesthetics—a reputable makeup, skincare, and aesthetic beauty brand—is seeking an experienced and visionary Head of Sales & Marketing to lead its commercial growth from Karachi. This senior leadership role is critical in shaping and executing sales and marketing strategies that drive revenue, enhance brand presence, and expand retail, distribution, and e-commerce channels. The successful candidate will work closely with senior management and cross-functional teams to deliver business objectives, manage product launches, and oversee marketing campaigns and sales initiatives, ensuring the brand’s continued market success.

Key Responsibilities

Strategic Leadership: Develop and implement comprehensive sales and marketing strategies aligned with company objectives. Lead, mentor, and inspire high-performing Sales and Marketing teams. Establish annual business plans, sales targets, budgets, and performance goals to drive sustainable revenue growth, market expansion, and brand development.

Sales & Business Development: Accelerate sales growth across retail outlets, distributors, corporate accounts, and e-commerce platforms. Identify and pursue new business opportunities, partnerships, and distribution channels. Build and maintain strong relationships with key customers, retailers, aesthetic clinics, pharmacies, and business partners. Monitor sales performance and implement corrective measures to achieve targets.

Marketing & Brand Management: Oversee integrated marketing campaigns aimed at increasing brand awareness and customer engagement. Lead product launches, promotional activities, digital marketing efforts, exhibitions, and brand activation programs. Ensure consistent brand messaging across all customer touchpoints and evaluate campaign effectiveness to maximize marketing ROI.

Commercial Performance & Analytics: Track sales, profitability, and market performance through detailed analysis and reporting. Review KPIs, sales forecasts, budgets, and business dashboards regularly. Recommend initiatives to improve productivity, profitability, and operational efficiency.

Market Intelligence: Monitor market trends, customer preferences, competitor activities, and industry developments. Identify emerging opportunities within the beauty, skincare, and wellness sectors. Propose innovative strategies to enhance SL Aesthetics’ competitive position.

Cross-Functional Collaboration: Collaborate with Finance, Operations, Supply Chain, Customer Experience, HR, and Branch Management teams to ensure smooth business operations. Support strategic planning, budgeting, inventory management, and demand forecasting. Facilitate effective communication and alignment across departments.

Key Performance Indicators (KPIs): Achievement of sales and revenue targets, market share growth, retail and distributor sales performance, expansion of partnerships, brand awareness, customer acquisition and retention, profitability, and effective team leadership.

Required Qualifications

A Bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline is essential. An MBA in Marketing or an equivalent postgraduate qualification is strongly preferred.

Experience

Candidates must have 8–10 years of progressive experience in Sales & Marketing, including at least 5 years in a senior managerial or leadership capacity. Proven experience managing nationwide sales and marketing operations across multiple cities or regions in Pakistan is mandatory. Background in beauty, skincare, cosmetics, FMCG, pharmaceutical, healthcare, or retail industries is highly desirable. A strong track record of leading sales teams, driving business growth, and executing commercial strategies is required.

Required Competencies

Strong strategic leadership in sales and marketing, expertise in business development, brand management, retail and distribution channels, digital marketing, and e-commerce strategies. Financial acumen, team leadership, negotiation, relationship management, business analytics, and excellent communication and presentation skills are essential. Proficiency in Microsoft Office and CRM/ERP systems is required.

SL Aesthetics offers a competitive monthly salary ranging from Rs. 200,000 to Rs. 300,000. This is an in-person role based in Karachi, presenting an excellent opportunity to lead a growing beauty and skincare brand in Pakistan.

Qualified and motivated professionals who meet the outlined criteria are encouraged to apply for this impactful leadership position.