Head of User Acquisition

MYZESTY, an AI-powered creative platform based in Gulberg, Lahore, is seeking a senior Mobile Growth Leader to drive the next phase of its marketing and sales growth. This full-time, on-site leadership role reports directly to the executive leadership and founders. The ideal candidate will have a proven track record in mobile growth, capable of managing a team, analyzing data, and executing campaigns to optimize the entire growth funnel—from user acquisition to revenue generation. This position requires strategic thinking combined with hands-on involvement in growth initiatives.

Key Responsibilities

Mobile User Acquisition: Take full ownership of paid user acquisition across channels such as Google UAC/App Campaigns, Meta, TikTok, Apple Search Ads, and others. Manage and optimize acquisition budgets while improving key metrics like CPI, CAC, CPA, ROAS, and LTV/CAC. Analyze campaigns by channel, audience, creative, and geography to scale profitable acquisition while maintaining sustainable unit economics.

Mobile Analytics & Attribution: Lead mobile growth measurement and attribution efforts using tools like Firebase, AppsFlyer, Adjust, or equivalent MMPs. Analyze installs, in-app events, cohorts, retention, and revenue. Develop dashboards and reports for executive leadership, leveraging data to identify growth opportunities and guide investment decisions.

ASO & Organic Growth: Own the App Store and Google Play growth strategy, including ASO, keyword optimization, store conversion, and creative testing. Enhance organic acquisition and app-store conversion rates while monitoring competitors and market trends.

Monetization & Revenue Growth: Drive subscription and in-app revenue growth by optimizing paywalls, pricing, trials, IAP, conversion, and retention. Identify opportunities to increase LTV and revenue per user and run structured monetization experiments.

Retention & Lifecycle: Develop strategies to improve activation, engagement, and retention, focusing on D1/D7/D30 retention rates and churn reduction. Collaborate with CRM and product teams on push, email, and in-app lifecycle campaigns. Build segmentation and reactivation strategies.

Experimentation: Foster a rigorous growth experimentation culture across acquisition, creative, ASO, conversion, retention, pricing, paywalls, and monetization. Ensure every initiative follows a clear process: Hypothesis → Test → Measure → Learn → Scale.

Team Leadership: Manage and develop a current team of 4–5 growth professionals. Establish responsibilities and KPIs, coach and mentor team members, and recruit additional specialists as the organization expands. Build the future Mobile Growth organization.

Sales & Partnerships: Identify strategic partnerships and commercial growth opportunities. Develop influencer, affiliate, B2B, and distribution partnerships to connect marketing, acquisition, and revenue efforts. Support the broader commercial growth strategy.

Required Qualifications

- Minimum 7 years of experience in growth, performance, digital, or mobile marketing.
- At least 3 years of people-management experience.
- Proven success leading mobile-app growth initiatives.
- Hands-on expertise in paid mobile user acquisition.
- Strong knowledge of ASO and app-store growth strategies.
- Proficiency with Firebase, AppsFlyer, Adjust, or similar MMPs.
- Deep understanding of CPI, CAC, LTV, ROAS, CPA, conversion, and retention metrics.
- Experience managing significant marketing/growth budgets.
- Demonstrated ability to deliver measurable growth results.
- Strong analytical and commercial mindset.
- Willingness to work full-time on-site in Lahore.

Preferred Qualifications

- Experience in mobile app or consumer technology sectors.
- Background in subscription or freemium business models.
- Familiarity with paywalls, in-app purchases (IAP), and pricing optimization.
- Experience with AI products or AI-powered consumer applications.
- Exposure to creative, UGC, or influencer-driven growth.
- B2B partnerships or sales experience.
- Proven track record of building a growth organization from the ground up.

Candidates with experience outside mobile-app growth, such as in e-commerce, SaaS, fintech, or real estate, are welcome only if they have demonstrated mobile-app growth expertise. This role is not suited for general digital marketers without specific mobile growth experience.