Posted Oct 20, 2026 23 views
We are looking for a strategic and data-driven leader to head the Bank’s customer acquisition, lifecycle marketing, and loyalty platform strategy. This role is pivotal in driving sustainable customer growth, maximizing marketing ROI, managing the loyalty platform, and spearheading customer engagement initiatives throughout the entire customer lifecycle. The successful candidate will collaborate across multiple teams to commercialize propositions, optimize customer journeys, and ensure compliance with regulatory and governance standards.
Key Responsibilities
- Define and lead the Bank-wide performance marketing and loyalty strategy, including the operating model, annual plan, and investment roadmap.
- Own and manage the product roadmap for the Bank’s in-house loyalty platform.
- Drive profitable customer acquisition through paid, owned, referral, affiliate, partnership, and ecosystem channels.
- Design and govern the loyalty proposition, rewards architecture, merchant partnerships, and reward economics.
- Lead CRM, lifecycle marketing, personalization, activation, retention, cross-sell, and win-back initiatives.
- Oversee segmentation, experimentation, attribution, marketing analytics, and campaign performance optimization.
- Collaborate with Product, Sales, Digital Channels, Cards & Payments, Financing, SME, CX, Data Science, Finance, and Technology teams to enhance customer propositions and journeys.
- Manage budgets, forecasts, business cases, vendor commercials, and executive reporting.
- Ensure customer fairness, data privacy, Shariah compliance, campaign governance, and risk controls are maintained.
- Build and develop a high-performing team across performance marketing, CRM, loyalty, analytics, and partnerships.
Required Qualifications
- A minimum of 15 years of relevant experience in performance marketing, digital growth, loyalty/rewards, CRM, customer lifecycle management, analytics, fintech, banking, telecommunications, or other high-volume consumer businesses.
- At least 7 years in senior leadership roles with responsibility for strategy, budgets, teams, vendors, governance, and delivering measurable commercial outcomes.
- Proven track record of scaling customer acquisition and retention, managing loyalty economics, and optimizing marketing ROI.
- Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Analytics, Digital Marketing, or a related field.
Preferred Qualifications
- An MBA or equivalent postgraduate qualification is strongly preferred.
Skills and Competencies
- Expertise in Performance Marketing and Growth Strategy
- Strong knowledge of Loyalty, Rewards, and Customer Value Management
- Proficiency in CRM, Lifecycle Marketing, and Personalization
- Experience with Digital Analytics, Attribution, and Experimentation
- Familiarity with Marketing Technology and Automation
- Ability to develop Customer Acquisition and Retention Strategies
- Competence in Budget, Commercial, and Partnership Management
- Understanding of Risk, Regulatory, and Governance Oversight
- Skills in Customer Analytics and Conversion Optimization
- Experience in Vendor and Agency Management
Raqami Bank is an equal opportunity employer committed to fostering an inclusive workplace. We welcome applications from all qualified individuals, including Persons with Disabilities (PWDs), ensuring everyone has the opportunity to succeed.
Applications are invited until October 26, 2026.
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Raqami Islamic Digital Bank
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