Head Performance Marketing and Loyalty Platform

We are looking for a strategic and data-driven leader to take ownership of the Bank’s customer acquisition, lifecycle marketing, and loyalty platform strategy. This role is pivotal in driving sustainable customer growth, maximizing marketing ROI, managing the loyalty platform, and leading customer engagement initiatives throughout the entire customer lifecycle. The ideal candidate will combine deep expertise in performance marketing with strong leadership skills to deliver measurable commercial outcomes and enhance customer value.

Key Responsibilities

- Define and lead the Bank-wide performance marketing and loyalty strategy, including the operating model, annual plan, and investment roadmap.
- Own the product roadmap for the Bank’s in-house loyalty platform, ensuring it meets evolving customer needs.
- Drive profitable customer acquisition across multiple channels such as paid, owned, referral, affiliate, partnership, and ecosystem networks.
- Design and govern the loyalty proposition, including rewards architecture, merchant partnerships, and reward economics.
- Lead CRM, lifecycle marketing, personalization, activation, retention, cross-sell, and win-back initiatives to optimize customer engagement.
- Oversee segmentation, experimentation, attribution, marketing analytics, and campaign performance optimization to improve ROI.
- Collaborate closely with Product, Sales, Digital Channels, Cards & Payments, Financing, SME, CX, Data Science, Finance, and Technology teams to commercialize propositions and optimize customer journeys.
- Manage budgets, forecasts, business cases, vendor commercials, and executive reporting with full accountability.
- Ensure compliance with customer fairness, data privacy, Shariah guidelines, campaign governance, and risk controls.
- Build and develop a high-performing team across performance marketing, CRM, loyalty, analytics, and partnerships.

Required Qualifications

- A minimum of 15 years of relevant experience in performance marketing, digital growth, loyalty/rewards, CRM, customer lifecycle management, analytics, fintech, banking, telecommunications, or other high-volume consumer businesses.
- At least 7 years in senior leadership roles with accountability for strategy, budgets, teams, vendors, governance, and delivering measurable commercial results.
- Proven track record of scaling customer acquisition and retention, managing loyalty economics, and optimizing marketing ROI.
- Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Analytics, Digital Marketing, or a related discipline.

Preferred Qualifications and Benefits

- An MBA or equivalent postgraduate qualification is strongly preferred.
- Experience working in regulated environments with a strong understanding of risk, regulatory, and governance oversight.
- Expertise in marketing technology, automation, and digital analytics tools.
- Demonstrated ability to manage vendor and agency relationships effectively.
- Commitment to fostering an inclusive workplace, with Raqami Bank being an equal opportunity employer welcoming applications from all qualified individuals, including Persons with Disabilities (PWDs).

Applications are encouraged from candidates who are passionate about driving growth through innovative marketing strategies and customer-centric loyalty programs. The last date to apply for this role is October 26, 2026.