BranTale Marketing LLC is seeking a talented and creative Healthcare Content Writer to join our expanding remote team. This role involves transforming complex healthcare topics into clear, engaging, and persuasive content that resonates with U.S. audiences. You will work closely with marketing and creative teams to produce high-quality, conversion-focused content for a diverse portfolio of healthcare, wellness, and telehealth brands. Your work will support both organic growth and paid marketing campaigns, helping to drive brand awareness and customer engagement.
Key Responsibilities
- Develop compelling content including landing pages, website copy, social media posts, and paid advertising materials tailored to healthcare and wellness audiences.
- Create engaging reel frameworks, video scripts, and creative hooks that effectively connect with target demographics.
- Collaborate with marketing teams to ensure content aligns with brand voice and campaign goals across multiple platforms.
- Conduct thorough research to simplify complex medical and healthcare information, ensuring accuracy and clarity.
- Proofread and edit content to maintain high standards of quality and consistency.
- Utilize AI-powered creative tools such as HeyGen and Higgsfield to enhance content creation processes (preferred).
Required Qualifications
- Proven experience in content writing, creative storytelling, and persuasive copywriting within healthcare, medical, wellness, or telehealth sectors.
- Strong understanding of the U.S. healthcare market and audience preferences.
- Demonstrated ability to produce content for both organic marketing and performance-driven paid campaigns.
- Skilled in developing various content formats, including landing pages, social media, video scripts, and advertising copy.
- Excellent research, proofreading, and editing skills with the ability to translate complex medical concepts into accessible language.
Preferred Qualifications and Benefits
- Candidates with a healthcare background or prior experience working in the healthcare industry will be given preference.
- Familiarity with AI-powered creative platforms is considered an advantage.
- This is a fully remote position, offering flexibility and the opportunity to work with a dynamic and growing marketing team focused on innovative healthcare brands.
Interested candidates are required to submit an updated resume/CV along with a portfolio showcasing healthcare content writing or relevant projects. Please include samples of organic content and paid advertising copy, such as landing pages, reel frameworks, or video scripts. Applications without relevant writing samples will not be considered for initial screening.
BranTale Marketing LLC is committed to building a creative team that delivers impactful healthcare content to a broad audience, and we look forward to welcoming a skilled writer who shares our passion for clear, engaging communication.