Healthcare Marketing Executive - TJ / 1902260

Alnoor Diagnostic Centre, a leading healthcare provider in Lahore, is seeking a motivated and experienced Healthcare Marketing Executive to join its dynamic marketing team. The successful candidate will be responsible for promoting the centre’s comprehensive diagnostic services, including laboratory, radiology, imaging, and specialized diagnostics. This role requires a proactive individual with excellent communication, negotiation, and networking skills to establish and maintain strong professional relationships with healthcare providers such as doctors, clinics, hospitals, and corporate organizations. The position focuses on generating new referrals and business opportunities while achieving marketing and business development targets through strategic field visits and follow-ups.

Key Responsibilities
- Conduct regular visits to doctors, clinics, hospitals, and corporate organizations to promote Alnoor Diagnostic Centre’s diagnostic services.
- Build, develop, and maintain strong professional relationships with healthcare professionals to enhance referral networks.
- Generate new referrals and identify business opportunities to expand the customer base and improve market presence.
- Effectively promote various diagnostic services, including laboratory tests, radiology, imaging, and specialized diagnostics.
- Maintain detailed daily visit and follow-up reports to track progress and optimize marketing strategies.
- Monitor healthcare market trends and competitor activities to identify new business opportunities and tailor marketing efforts accordingly.
- Collaborate closely with internal teams to align marketing initiatives with overall business objectives and enhance customer engagement.
- Achieve assigned marketing and business development targets through proactive planning and execution of field activities.
- Implement a target-oriented approach and proactive strategies that drive business growth within the healthcare diagnostics sector.
- Represent Alnoor Diagnostic Centre professionally while adhering to organizational policies during all external interactions.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in healthcare marketing, diagnostics, pharmaceuticals, or hospital environments is preferred.
- Strong communication, negotiation, and networking skills.
- Ability to work independently with a target-driven mindset.
- Proficiency in monitoring market trends and preparing detailed reports.

Preferred Qualifications and Benefits
- Prior experience in healthcare or diagnostic services marketing will be an advantage.
- Opportunity for career growth based on performance and qualifications within the Alnoor Diagnostic Centre’s marketing team.
- Exposure to a dynamic work environment that encourages professional development and strategic thinking.

This role offers an excellent opportunity for a results-oriented marketing professional to contribute to the growth of a reputable healthcare diagnostic centre while advancing their career in the healthcare marketing sector.