Healthcare Social Media Analyst

PsychPlus is seeking a Healthcare Social Media Analyst to join their team in Lahore, Pakistan. This full-time, onsite position operates Monday to Friday from 7:00 PM to 4:00 AM PKT. The role focuses on managing and analyzing the organization’s digital presence across various social media platforms, healthcare directories, and online business listings. The successful candidate will monitor performance metrics, maintain accurate listings, identify trends, and deliver actionable insights to internal teams. This position offers a salary range of USD 500 to USD 700 per month.

Key Responsibilities

- Monitor and manage social media and online healthcare profiles across platforms including Google Business Profile, Meta/Facebook, TikTok, X/Twitter, Psychology Today, Healthgrades, Yelp, and Apple Maps.
- Track engagement, reach, impressions, reviews, profile activity, traffic, and other relevant performance indicators.
- Maintain accurate business, provider, location, and service information across all online directories and listings.
- Identify trends, performance shifts, content patterns, and opportunities for improvement.
- Prepare regular reports covering social media activity, online listings, reviews, and overall digital performance.
- Analyze data from multiple platforms and summarize key findings for internal stakeholders.
- Create clear presentations and dashboards to communicate performance trends and insights.
- Monitor online reviews to detect recurring themes or issues that require attention.
- Track competitor and market activity as needed.
- Collaborate with marketing, operations, and other teams to ensure consistent and accurate information across digital channels.
- Maintain detailed records of digital performance and listing updates.
- Support testing and evaluation of content and engagement strategies based on performance data.

Required Qualifications

- Minimum of 2 years’ experience in social media management, digital marketing analytics, healthcare marketing, online reputation management, or a related field.
- Practical experience managing profiles on Google Business Profile, Meta/Facebook, TikTok, X/Twitter, Psychology Today, Healthgrades, Yelp, Apple Maps, or Apple Business Connect.
- Strong analytical skills with the ability to interpret and report on social media and digital performance metrics.
- Proficiency in Excel or Google Sheets for data organization and analysis.
- Excellent written and verbal communication skills.
- Ability to manage multiple platforms and maintain accurate, up-to-date information across each.
- Experience in healthcare, behavioral health, mental health, medical practices, or healthcare marketing is preferred.

Preferred Qualifications and Additional Information

The ideal candidate is data-driven and focused on analysis rather than just content posting. You should be adept at reviewing performance data, identifying meaningful trends, and explaining what the numbers signify. The role requires comparing performance across platforms and time periods, building clear management reports, and presenting findings in an accessible format. You will also need to identify potential causes behind performance changes and recommend practical next steps based on available data.

PsychPlus is a forward-thinking organization transforming mental health care delivery in the United States through a digital-first approach. This role offers the opportunity to contribute to a mission-driven company while developing expertise in healthcare social media analytics within a supportive team environment.