We are looking for an experienced Google Ads Specialist to develop, manage, and scale high-performing Google Ads campaigns that deliver profitable growth and measurable return on investment. The ideal candidate will have a strong background in managing diverse campaign types and a proven ability to optimize for key performance metrics.
Key Responsibilities:
- Design, launch, and manage Search campaigns, Shopping campaigns, Performance Max (PMax), and Demand Gen campaigns.
- Conduct comprehensive keyword research, manage negative keywords, set up search themes, and perform ongoing bid optimizations.
- Optimize product feeds within Google Merchant Center (GMC) to enhance Shopping and PMax campaign performance.
- Ensure accurate tracking and attribution by implementing Google Tag Manager (GTM), GA4, and Enhanced Conversions.
- Continuously run A/B tests on ad copy, ad extensions, and landing page conversions to improve campaign effectiveness.
- Provide clear bi-weekly performance reports covering key metrics such as ROAS, CPA, conversion rates, and spend.
Required Qualifications:
- Demonstrated success in managing and scaling Google Ads budgets with verifiable improvements in ROAS and CPA.
- Strong expertise in Smart Bidding strategies, AI-driven Max features, and advanced PMax audience targeting signals.
- In-depth knowledge of GA4 analytics and experience troubleshooting conversion tracking issues.
- Excellent communication skills with strong written English proficiency to ensure proactive and clear updates.
Preferred Qualifications and Additional Information:
- Candidates should be prepared to submit a brief summary of a successful Google Ads campaign they have managed, including details such as niche, monthly spend, and achieved ROAS/CPA.
- Indicate your preferred management structure, whether hourly rate or flat monthly retainer.
- This position requires working in person.
If you meet these qualifications and are interested in driving impactful Google Ads campaigns, please prepare your application accordingly.