High-ROAS Meta Ads Specialist Wanted (Facebook & Instagram Scaling)

We are looking for a skilled Meta Ads Specialist with expertise in Facebook and Instagram advertising to design, manage, and optimize high-performing ad campaigns. The ideal candidate will have hands-on experience in campaign setup, audience targeting, creative development, and data-driven optimization to drive scalable results.

Key Responsibilities:
- Develop and execute end-to-end campaign architecture, including audience strategy and daily media buying within Meta Ads Manager.
- Create compelling ad copy, craft creative hooks, and provide clear briefs and direction for visual assets such as user-generated content (UGC), static images, and short-form videos/Reels.
- Implement advanced Meta advertising strategies, including Advantage+ Shopping and Lead campaigns, dynamic creative testing, and broad targeting frameworks.
- Ensure accurate tracking and attribution by setting up Meta Pixel, Conversions API (CAPI), and custom event tracking to monitor campaign performance effectively.
- Conduct continuous A/B testing on angles, offers, headlines, and landing pages to reduce cost per acquisition (CPA) and improve return on ad spend (ROAS).
- Prepare weekly performance reports with actionable insights on spend, customer acquisition cost (CAC), CPA, and overall campaign ROI.

Required Qualifications:
- Proven experience managing Meta ad budgets with a demonstrated ability to scale campaigns profitably.
- Strong knowledge of post-iOS attribution challenges, conversion rate optimization (CRO), and creative-led scaling techniques.
- Excellent written English skills and a proactive approach to communication, ensuring regular updates and collaboration.

Work Location:
This position requires in-person attendance.

Applicants should include the keyword "SCALE" at the beginning of their proposal and provide:
- A brief overview of a recent successful Meta campaign, including niche, monthly ad spend, and ROAS/CPA results.
- Examples of ad creative concepts or copy previously developed that generated high conversion rates.
- A current CV for review.

This role offers the opportunity to work closely with a dynamic team focused on driving measurable growth through innovative Meta advertising strategies. If you have a passion for digital marketing and a track record of delivering results, we encourage you to apply.