· Perform daily account management and of pay per click accounts on Google AdWords.
· Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
· Manage and maintain updates for large keyword lists.
· Provide creative copy suggestions and graphical ad templates.
· Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and display network.
· Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
· Generate weekly and monthly report for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
· Keep pace with search engine and PPC industry trends and developments.
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas.
· Monitor and evaluate search results and search performance across the major search channels.
· Communication to team and management on project development, timelines, and results.
· Work closely with the other team members to meet the company’s goals.