This employer is no longer accepting CVs for this job, it has been deactivated by the company\'s administrator.

Marketing Strategy Manager

We are looking to hire a creative, strategic and dynamic individual to join our team as the Marketing Strategy Manager. In this role, you will play a critical role in developing and shaping the marketing strategies for our companies and brands to drive marketing initiatives and help achieve business objectives effectively.

You are expected to have a firm grip and understanding of the marketing principles, brand positioning, aesthetics and how to translate business needs and requirements into actionable plans for execution. While we have dedicated SEO and Social Media teams for their relevant tasks, your primary focus will be on generating the right requirements for the business and coordinating execution with the digital marketing team and other departments or the senior leadership team when necessary.

Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity.

This role combines strategic thinking with hands-on execution, making it ideal for someone who is both creative and analytical.

Note: This role is ideal for someone who excels at strategic thinking, communication, and collaboration, and who can drive marketing initiatives to achieve business objectives effectively.

Responsibilities:

Conduct market research and analysis to identify opportunities for brand growth and differentiation.
Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and the required aesthetics.
Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.
Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.
Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.
Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.
Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.
Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.
Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
5+ years of experience in marketing roles, with a strong understanding of marketing principles, brand management and strategy development.
A proven track record of developing and executing successful marketing strategies that drive business results and growth.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
Experience working with digital marketing channels and platforms.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Skills

Marketing Creative Analytical Marketing Strategies Brand Development Strategies Branding Research Brand Management Product Marketing

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Third Shift (Night)

Job Type:

Full Time/Permanent

Job Location:

Banglore Town, Karachi, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

Marketing, Business Administration, or related field; Master\\\'s degree preferred.

Career Level:

Experienced Professional

Experience:

3 Years - 5 Years

Apply Before:

Mar 29, 2024

Posting Date:

Feb 28, 2024

Horizon Technologies

Information Technology · 101-200 employees - Karachi

Horizon Technologies is an established IT services company having years of experience providing high-quality and cost-effective web development, IT Support and Surveillance solutions. Our expertise lie in Custom Web, mobile & Software Development, Surveillance (CCTV), Time Attendance and Access Control, IT consultancy & infrastructure, BPO & contact center work along with recruitment & IT Maintenance services. We are an one stop IT & office automation service provider where all your IT & business augmentation requirements are met under one umbrella of Horizon Technologies.

View All

Recommended Jobs

Marketing Strategy Manager