Posted Feb 28, 2024 177 views
Responsibilities:
- Study company products.
- Translate technical details into benefits for the user.
- Follow and analyze market trends to position products.
- Develop product marketing strategies (pricing, advertising, product launching).
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies.
- Test marketing product features, releases and ad copy.
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements and skills:
- Proven experience as a Product Marketing Manager, Brand Manager or similar role.
- Background in design and copywriting is a plus.
- Experience in market analysis.
- Familiar with product marketing tactics (e.g. integrated marketing campaigns).
- Working knowledge of web analytics tools (Google Analytics, WebTrends).
- Excellent communication skills.
- A keen eye for detail.
- Creativity.
- Analytical mind and strong quantitative skills.
- BSc/BA in Marketing, Communications or a similar field
Job Timing: Monday to Friday 5:30 pm to 2:30 am {Night Shift (Onsite)}
Skills
Job Details
Horizon Technologies
Horizon Technologies is an established IT services company having years of experience providing high-quality and cost-effective web development, IT Support and Surveillance solutions. Our expertise lie in Custom Web, mobile & Software Development, Surveillance (CCTV), Time Attendance and Access Control, IT consultancy & infrastructure, BPO & contact center work along with recruitment & IT Maintenance services. We are an one stop IT & office automation service provider where all your IT & business augmentation requirements are met under one umbrella of Horizon Technologies.
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