HR & Marketing Manager

Hussain Industries Group (HIG) is a vibrant and diversified business conglomerate operating across the United States, Pakistan, the United Kingdom, and the UAE. The group specializes in connecting regional talent with global markets through its involvement in sectors such as business and technology consulting, software and AI, healthcare technology, business process outsourcing, commercial real estate, and growth capital advisory. By combining strategic consulting with technology and operational execution, HIG supports organizations at various stages of growth. Currently, HIG is looking for an experienced HR & Marketing Manager to elevate and expand the CEO’s public presence across both professional and personal platforms. This role focuses primarily on content creation, audience development, and public relations management, with some assistance in scheduling interviews and media appearances.

Key Responsibilities

Social Media Content & Growth:
Develop, write, design, and publish engaging content for the CEO’s LinkedIn, X (Twitter), Facebook, and Instagram accounts. Drive follower growth, engagement, and impressions, using these as primary success indicators. Maintain a content calendar that reflects the CEO’s voice, priorities, and thought leadership. Convert long-form materials such as talks, interviews, and articles into platform-specific posts, threads, reels, and carousels. Analyze performance data regularly to optimize content strategies and maximize reach.

PR & Public Profile Management:
Support the CEO’s public relations efforts by managing press opportunities, guest features, and speaking engagements. Draft or coordinate press materials, quotes, and talking points as needed. Monitor media mentions and public conversations related to the CEO, responding proactively to both opportunities and potential risks.

Newsletter & Long-Form Content:
Write, format, and distribute regular newsletters that align with the CEO’s voice and brand identity. Work to grow the newsletter subscriber base while tracking engagement metrics to improve content relevance and impact.

Interview & Media Scheduling Support:
Coordinate scheduling for the CEO’s interviews, podcast appearances, and media engagements. Liaise with journalists, podcast hosts, and media contacts to confirm logistics and prepare necessary materials.

HR Responsibilities:
Assist with recruitment activities including job postings, CV screening, and interview scheduling. Manage onboarding processes, including documentation and orientation. Maintain accurate employee records, attendance, and leave tracking. Support the drafting and communication of HR policies and procedures. Contribute to employer branding through recruitment and company culture content. Assist with employee engagement initiatives and internal communications. Support performance review and probation confirmation processes.

Required Qualifications
Proven experience in growing social media accounts for executives, founders, public figures, or personal brands, with clear evidence of follower and engagement growth. Strong English writing skills, capable of adapting tone between professional platforms (LinkedIn, PR) and more casual channels (Instagram, X). Familiarity with content formats, algorithms, and best practices across LinkedIn, X, Facebook, and Instagram. Experience with newsletter platforms such as Substack, Mailchimp, or Beehiiv, along with an understanding of basic email marketing metrics. Comfortable using scheduling and analytics tools like Buffer, Hootsuite, Later, or native platform insights. Basic knowledge of PR fundamentals including media pitching, press coordination, and interview preparation. High level of discretion and trustworthiness due to direct access to the CEO’s personal and professional profiles. Self-motivated with the ability to independently manage growth targets and priorities.

Preferred Qualifications and Benefits
Basic graphic design skills using tools such as Canva or Figma to create on-brand visual content. Previous experience supporting a C-suite executive or public figure’s personal brand. Familiarity with video editing and short-form content creation (e.g., Reels, Shorts) to enhance audience growth. This is a remote position offering a competitive monthly salary range of PKR 80,000 to PKR 130,000. The role presents an exciting opportunity to shape the public profile of a high-level executive within a global, multi-sector business group.