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Job Description

Responsible for developing initiatives and strategies focusing on creating digital campaigns and content, forming key relationships with influencers, developing social media strategy and engaging multimedia content, and liaising with social media communities

Roles and Responsibilties:

  • Develop initiatives and strategies focusing on creation of digital campaigns and content to promote.
  • Form key relationships with influencers by developing social media strategy through engaging multimedia content to promote.
  • Develop integrated marketing programs that leverage key brand concepts to differentiate the brand from the competition while capturing mindshare and increasing purchase intent.
  • Track and evaluate the results of marketing initiatives to identify learnings and improvement areas.
  • Work with third party agencies such as creative, promotion, activation and media for best in class execution of brand plans.
  • Develop digital marketing so that its gives the brand and organization the online platform to reach its potential customers and expand in the international market along with local market.
  • Closely monitor sales and consumption data, consumer and customer trends along with competitor moves in order to initiate strategic work process.
  • Make the best use of digital tools such as online applications, web portals and social media channels/platforms to positively impact brand image.
  • Carry out other relevant activities assigned by Marketing Manager.

Key Performance Indicators:

1.     Cost per Marketing Initiative

2.     Increase Marketing Return on Investment

3.     Increase in Number of Website Leads Generation

4.     Media Expense Optimization

5.     Percentage Increase in Brand Awareness

6.     Reduction in Media Expense Optimization

7.     Reduction in Marketing / Advertising Costs / Expenses

8.  Increase in Market Presence, Expansion Activities and Corporate Alliances / Public Relations for my client

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Degree Title:
Business Administration / Marketing or Equivalent
Career Level:
Experienced Professional
3 Years - 5 Years
Apply Before:
Jun 21, 2021
Posting Date:
May 20, 2021
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Recruitment / Employment Firms · 11-50 employees - Lahore

Human Resource Solutions International (HRSI) was constituted in early 2004 and today we are amongst the leading HR solution providers and Executive Search firms in Pakistan. We are privileged to be considered premier human resource solutions for our clients; we perform the role of being a distanced ...Read More

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