HubSpot Marketing Automation & Email Manager

Company Overview:

CareCloud (Nasdaq: MTBC) brings disciplined innovation to the business of healthcare. Our suite of technology-enabled solutions helps clients increase financial and operational performance, streamline clinical workflows and improve the patient experience.

More than 40,000 providers count on CareCloud to help them improve patient care while reducing administrative burdens and operating costs. Our portfolio spans both ambulatory solutions (revenue cycle management, practice management, electronic health records, business intelligence, telehealth and patient experience management) and, following the Medsphere acquisition, inpatient and hospital solutions.

CareCloud is seeking a HubSpot Marketing Automation & Email Manager to own HubSpot as the engine for how CareCloud segments, nurtures and converts. This person is the company's email expert and its most capable HubSpot practitioner, building complex, trigger-based nurture streams for prospects and for existing customers we are working to upsell and cross-sell, and proving results through analytics and reporting.

This is a manager-level role for someone with at least five years of hands-on HubSpot experience, who leads the email production team and sets the standard for how marketing automation is built and measured across the ambulatory and inpatient/hospital portfolio.

This position reports to the SVP of Sales and Marketing.

• Serve as CareCloud's HubSpot owner and subject matter expert: manage portal architecture, properties, lifecycle stages, workflows, lists, forms and permissions, and keep the data clean.
• Build and maintain advanced segmentation, including persona, specialty, practice size, product ownership, and behavioral and engagement-based segments, for both prospects and customers.
• Design, build and optimize complex trigger-based nurture streams: multi-branch workflows driven by behavior, lifecycle stage, product ownership and intent signals, for prospects and for customers targeted for upsell and cross-sell.
• Own email marketing end to end: strategy, calendar, templates, personalization, deliverability, testing, newsletters, launch campaigns and lifecycle email.
• Use HubSpot's AI tools (such as Breeze) to accelerate content, personalization, workflow and reporting tasks, evaluate new AI features as they release, and set guardrails for quality and compliance.
• Build analytics and reporting: dashboards and custom reports for email performance, funnel conversion, nurture effectiveness, campaign attribution, and expansion revenue influenced, and present insights and recommendations to the SVP of Sales and Marketing.
• Own lead scoring and the definition and handoff of marketing-qualified leads with Sales Ops and the ambulatory sales team, including lead routing and CRM integration.
• Partner with sales and customer-facing teams to identify the signals and moments that should trigger upsell and cross-sell outreach.
• Ensure compliance with opt-in and opt-out requirements, CAN-SPAM and HIPAA-aware data handling in healthcare marketing.
• Partner with the SEO, GEO & AEO Manager on content for nurture streams, the Graphic Design Manager on email and campaign visuals, the Senior Web Developer on HubSpot pages and forms, and with any paid media or events resources on tracking, attribution and lead capture.
• Lead, coach and develop email marketing and automation specialists, including HTML email production.

• At least five years of hands-on, working knowledge of HubSpot (Marketing Hub required; Sales Hub or Operations Hub a plus). HubSpot certifications strongly preferred.
• Proven ability to build complex workflows with branching logic, delays, enrollment and unenrollment criteria, and goal-based exits.
• Advanced segmentation and personalization experience.
• Hands-on experience with HubSpot's AI features and sound judgment about where AI helps and where it needs human review.
• Strong analytics skills: custom reports, dashboards and attribution, and the ability to explain funnel metrics to non-technical stakeholders.
• Email expertise, including responsive HTML email, deliverability (SPF, DKIM, DMARC), testing and list hygiene.
• Experience integrating HubSpot with a CRM such as Salesforce and managing lead routing between marketing and sales.
• Understanding of healthcare marketing compliance considerations.
• Detail-oriented and process-driven; comfortable owning the operational backbone behind other teams' campaigns.
• Operates independently from high-level direction. You will be handed outcomes, not step-by-step instructions, and are expected to define the approach, make sound decisions and deliver without close supervision.
• Takes ownership: anticipates needs, asks sharp clarifying questions once rather than repeatedly, flags risks early, and follows work through to done.
• Strong written English and reliable overlap with US business hours for real-time collaboration.

• Bachelor's degree in marketing, business or a related field. A degree supports, but does not replace, the required years of hands-on professional experience.
• 5 years of hands-on HubSpot experience, including building automation and reporting.
• Experience leading or mentoring team members and owning a program end to end.
• B2B SaaS experience required; healthcare technology experience preferred.
• HubSpot certification(s) preferred.