Human Resources Generalist - Multan

Our client is a rapidly growing e-commerce platform based in Multan, specializing in providing account support services to leading entrepreneurs. They are looking for an experienced and proactive HR & Talent Acquisition Manager to lead recruitment, employee management, and HR operations. This hands-on leadership role requires independently managing end-to-end recruitment, developing HR systems, and supporting organizational growth. The ideal candidate will also act as a confident public representative of the company, engaging in corporate communications, public relations, and employer branding activities.

Key Responsibilities

Talent Acquisition & Strategic Recruitment:
Manage the full recruitment lifecycle including workforce planning, sourcing, screening, interviewing, selection, and onboarding. Proactively headhunt high-performing professionals rather than relying solely on applications. Build talent pipelines across departments such as Business Development, Sales, E-Commerce, Marketing, Technology, and Administration. Focus on recruiting experienced revenue-generating roles like Business Development Managers and Sales Executives. Utilize LinkedIn, recruitment platforms, referrals, and direct outreach to source candidates. Develop job descriptions, recruitment campaigns, structured interviews, and candidate assessments. Maintain recruitment databases and applicant tracking systems (ATS). Negotiate offers and coordinate joining formalities. Monitor recruitment KPIs such as time-to-hire, candidate quality, and retention.

Human Resources & People Management:
Develop and implement HR policies, SOPs, and employment documentation. Oversee employee onboarding, attendance, leave management, probation reviews, and personnel records. Establish performance evaluation and feedback processes. Support employee engagement, retention, and professional development initiatives. Handle employee concerns, disciplinary matters, and maintain confidentiality. Coordinate HR activities for both on-site and remote staff. Collaborate with leadership on workforce planning, compensation, and organizational development.

Corporate Communications, Public Relations & Brand Representation:
Serve as a professional public-facing representative of the company in corporate videos, recruitment announcements, and presentations. Host employee interviews, business updates, and professional discussions. Represent the company at career fairs, networking events, and professional meetings. Build relationships with universities, recruitment partners, and professional communities. Maintain a credible and confident corporate image through regular on-camera appearances and public speaking.

Social Media & Employer Branding:
Enhance the company’s professional presence on LinkedIn, Facebook, Instagram, and other platforms. Develop employer branding initiatives, recruitment campaigns, and corporate content. Participate in creating reels, short videos, and workplace content. Coordinate captions, announcements, and corporate communications. Collaborate with creative teams for content production. Monitor branding performance and suggest improvements. Note that advanced graphic design and paid advertising are supported by creative professionals.

Business Coordination & Internal Communication:
Manage professional correspondence and internal communications. Coordinate meetings, interviews, and networking activities. Communicate effectively with candidates, employees, consultants, and business contacts. Prepare presentations, announcements, and documentation. Support management with corporate coordination and follow-ups. Maintain clear communication between leadership and employees. Prepare weekly recruitment updates and periodic HR reports.

Required Qualifications

- Bachelor’s degree in Human Resource Management, Business Administration, Management, Psychology, or related fields.
- Minimum 5 years of professional experience in HR, talent acquisition, recruitment, or people management.
- Proven ability to independently manage end-to-end recruitment and proactive headhunting.
- Experience recruiting Sales, Business Development, and specialized professionals.
- Skilled in developing recruitment processes, HR policies, and employee management systems.
- Strong corporate communication and public representation skills.
- Familiarity with ATS, HR management systems, and recruitment reporting.
- Excellent written and spoken English and Urdu.
- Proficient in LinkedIn recruitment and direct sourcing.
- Strong interviewing, candidate assessment, and negotiation skills.
- Ability to work independently with high professionalism, confidentiality, and integrity.

Preferred Qualifications and Benefits

- Experience in e-commerce, IT, digital agencies, or professional services is highly preferred.
- HR certifications such as SHRM, CIPD, or equivalents are advantageous.
- Experience in public speaking, corporate presentations, and professional video content creation is a strong plus.
- Familiarity with social media platforms, basic video content creation tools like Canva and CapCut.
- Exposure to online marketplaces, digital platforms, or international client communication is an added advantage.

Additional Details

- Education: MBA/BBA in HR or related discipline preferred.
- Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM.
- Minimum 5 years of relevant experience required.

This role offers an excellent opportunity to lead HR and talent acquisition efforts in a dynamic e-commerce environment while representing the company professionally across various platforms and events.