Digital Marketing Analyst

You will play a crucial role in optimizing our digital marketing efforts to drive growth and maximize ROI. You will utilize analytical tools and techniques to track, measure, and analyze the performance of various digital marketing channels and campaigns. Your insights and recommendations will inform strategic decisions, helping us refine our marketing strategies and achieve our business objectives.

Responsibilities:

Performance Analysis: Monitor and analyze key performance metrics across digital marketing channels such as website traffic, conversion rates, click-through rates, and customer acquisition costs.

Campaign Optimization: Identify areas for improvement in digital marketing campaigns and strategies, including PPC Pay-Per-Click, SEO Search Engine Optimization, email marketing, social media, and content marketing.

Data Interpretation: Interpret data from various sources to uncover insights, trends, and patterns that can inform marketing strategies and tactics.

A/B Testing: Plan, execute, and analyze A/B tests to optimize digital marketing campaigns and website performance.

Competitive Analysis: Conduct a competitive analysis to benchmark our digital marketing performance against industry standards and identify opportunities for differentiation.

Reporting: Prepare regular reports and dashboards to communicate key findings, insights, and recommendations to stakeholders, including senior management.

Strategic Recommendations: Provide strategic recommendations based on data-driven insights to enhance the effectiveness of digital marketing initiatives and improve overall business performance.

Collaboration: Collaborate with cross-functional teams including marketing, sales, and product development to align digital marketing efforts with overall business objectives.

Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing analytics, and apply relevant insights to drive continuous improvement.

Skills

Statistical Analysis Team Player Communication Skills Problem Solving

Job Details

Industry:

E-Commerce / E- Business

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Age:

25 - 35 Years

Minimum Education:

Bachelors

Degree Title:

Bachelors degree in Marketing, Business, Statistics, Economics, or a related field. Advanced degree or relevant certifications e.g., Google Analytics Certification is a plus.

Career Level:

Experienced Professional

Minimum Experience:

3 Years (2+ years of experience in digital marketing analytics or a related field.)

Apply Before:

May 04, 2024

Posting Date:

Apr 03, 2024

I Gate Technologies

E-Commerce / E- Business · 201-300 employees - Islamabad

iGate Technologies (Pvt) Limited, is one of the top most end-to-end E-commerce solution provider. iGate is driven to provide seamless experiences for their clients i.e. RDX Sports Today RDX sports (UK) can be seen as a top ranking brand on Amazon, EBAY, Walmart, Wish.com and various other marketplaces competing with or dominating brands that have been in the market since 1900s