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Job Description

•         Evaluate and understand the market size of the Industry

•         Evaluate and understand the industry trends to identify the business opportunities

•         Understand the product wise industry trend

•         Understand the growth trends

•         Understand the segment-wise growth/decline trend of the industry

•         Responsible for Budgeted GC (Gross Contribution)

•         Responsible for Budgeted NC (Net Contribution)

•         Look after complete OOH campaign

•         Look after complete Brand Activation programs of the brand portfolio

•         Plan and execute all marketing events

•         Conceive idea for new product development based on market opportunity and consumer demand/consumption trends

•         Coordinate with all the relevant departments like Supply chain, QC, R & D, Production, Finance, Sales and procurement for its smooth execution

•         Ensure effective launches based on product development and Brand extension strategy as and when required

•         Ensure effective re-launches in existing product mix based on product development

•         Handle all Qualitative and Quantitative researches related to assigned brands

•         Conduct the product-based focus groups

•         Retail Audits Analysis

•         Communication concept testing researches

•         Keep track and evaluate the sales performance of the individual brand on a monthly basis

•         Keep liaising with sales department to improve the sales performance

•         Coordination with sales department for sales forecast

•         Give suggestion in the compilation of sales forecast as per the market potential

•         Weekly market visit to be made

•         SWOT Analysis of assigned brand and competitors brands to be made

•         Price tracking to be made

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Port Muhammad Bin Qasim, Karachi, Pakistan
No Preference
25 - 40 Years
Minimum Education:
Degree Title:
Career Level:
Experienced Professional
5 Years - 7 Years
Apply Before:
Apr 22, 2018
Posting Date:
Mar 22, 2018
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IFFCO Pakistan (Pvt) Limited

Fast Moving Consumer Goods (FMCG) · 601-1000 employees - Karachi

IFFCO is a United Arab Emirates based business conglomerate that manufactures and markets a well integrated range of mass-market consumer products. It entered Pakistan in the year 2005, by acquiring two companies Evian and BOT on January 16, 2006. IFFCO Pakistan began its sales operations in the mo ...Read More