In-House Content Creator

NumNumm, Pakistan’s pioneering direct-to-consumer kids’ nutrition brand, specializes in organic, wholesome, ready-to-eat chilled meals designed specifically for growing children. Inspired by global leaders in the category, NumNumm is developing a world-class, tech-enabled subscription platform tailored for modern parents. We are looking for an energetic, trend-savvy, and highly creative In-House Content Creator & Video Editor to lead our daily visual content production. This role goes beyond traditional editing; you will act as a dynamic content engine, capturing aesthetic static shots, extracting high-performing footage from commercial shoots, and transforming raw material into engaging, viral short-form videos such as Reels, TikToks, and Shorts. A deep understanding of modern parent psychology and social media trends is essential to create content that drives immediate engagement and conversions.

Key Responsibilities
- Content Capture: Attend external production and commercial shoots to film behind-the-scenes moments, raw footage, b-rolls, and spontaneous social content alongside main crews.
- Static and Product Photography: Plan, style, and execute high-quality static product photos, unboxing sequences, and lifestyle shots for social media, website assets, and advertising campaigns.
- Raw Footage Utilization: Efficiently extract and repurpose raw video assets from production agencies, kitchen routines, and office user-generated content (UGC), producing 10+ short-form videos per shoot, including hooks, iterations, and A/B ad variations.
- Short-Form Video Production: Script, shoot, and edit 2 to 3 vertical videos daily for platforms like Instagram Reels, TikTok, and YouTube Shorts using tools such as CapCut, Premiere Pro, and After Effects. Videos should feature fast cuts, kinetic captions, and sound design to maximize engagement.
- Trend Monitoring and Adaptation: Continuously track TikTok and Instagram audio-visual trends and adapt viral hooks into content that resonates organically and performs well in paid campaigns, specifically targeting modern parents.
- Community and UGC Collaboration: Work closely with micro-influencers and parents to gather, refine, and edit user-generated content into high-converting social ads.

Required Qualifications
- Must be based in Karachi and available for 100% on-site work.
- Hands-on experience shooting with iPhones and mirrorless cameras, including basic lighting setups and product framing for both video and photography.
- Proficiency in mobile and desktop video editing software such as CapCut Desktop, Adobe Premiere Pro, After Effects, and Photoshop.
- Active user and consumer of Instagram Reels and TikTok, with a strong understanding of how to capture attention within the first three seconds.
- Ability to work independently on shoot sets, quickly extract usable footage, and deliver polished edits with speed and creativity.
- A strong portfolio or reel demonstrating expertise in short-form vertical videos, static product styling, and creative video editing is mandatory.

Preferred Qualifications and Benefits
- Competitive salary package aligned with portfolio quality and creative output.
- A 5-day workweek (Monday to Friday) with guaranteed weekends off, supporting a healthy work-life balance.
- High creative freedom with direct ownership of NumNumm’s social media presence and visual storytelling.
- Opportunity to work in a fast-paced startup environment, collaborating closely with founders and creative/growth leads.

If you are a resourceful creator who can identify content opportunities anywhere and turn them into viral, high-converting videos, we encourage you to apply by sharing your CV along with a link to your portfolio or social media handles showcasing your work.