We are looking for a Digital Marketing / SEO Specialist to join our team in Karachi. Candidate should be passionate about digital marketing, have a strong understanding of SEO and able to develop & implement effective marketing strategies to drive website traffic, increase brand awareness and generate leads.

Requirements

  • Around 4 years of experience in e-retail/digital/ecommerce, with prior experience in a role directly accountable for business sales and growth
  • Analytical background
  • Google Analytics proficiency required
  • Good understanding of the ecommerce end-to-end tech Shopify stack platform
  • Experience with running Digital Ads on Meta and Google Platforms.
  • Utilize search engine optimization (SEO) techniques to improve the organic visibility of the e-commerce website and increase its rankings in search engine results.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive revenue growth for retail brand.
  • Conduct market research to identify customer trends, preferences, and behaviors to inform marketing strategies.
  • Plan and implement online advertising campaigns across various platforms (such as Google Ads, social media platforms, and affiliate networks) to increase brand visibility and drive traffic to the e-commerce website.
  • Optimize website content, landing pages, and user experience to improve conversion rates and maximize sales.
  • Manage and optimize paid advertising campaigns on Meta, including pay-per-click (PPC) and display advertising, to drive targeted traffic and generate sales.
  • Implement and manage email marketing campaigns to nurture customer relationships, drive repeat purchases, and increase customer lifetime value.
  • Monitor key performance indicators (KPIs) and analyze campaign data to identify areas of improvement and optimize marketing strategies for better ROI.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gulshan-e-Iqbal, Karachi, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Aug 03, 2023
Posting Date:
Jun 02, 2023

Inabia Software & Consulting Inc.

Information Technology · 1-10 employees - Karachi

Inabia Software & Consulting was founded and incorporated in 2006 to provide Corporate IT Training, IT Staffing, software development and technology consulting services to Fortune 500 clients. Inabia has gained a wealth of perspective, experience and capabilities by evaluating and applying the latest, proven technologies to our client's business challenges. Our core competency lies in building deep personal relationships. Keeping people happy, helping clients meet their business objectives, and facilitating our talent's growth. In addition to our company growth, we have forged and developed strategic relationships with our partner companies. These industry leaders have provided us with access to technology, education and resources that have greatly contributed to our track record of success and to the development of our client centered service model. We continue to grow, learn, adapt and lead with the ever-changing business and technology world. INABIA is an Equal Opportunity Employer. Qualified applicants get consideration for employment without regard to race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state or applicable local law.

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