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Job Description

The Digital Marketing Manager is responsible for defining and implementing our digital marketing strategy, including our website, social media, SEO, PPC and online reputation management. This includes planning and executing all campaigns and activity along with proposing and agreeing budgets. Focus will be on direct response B2C and B2B activity to acquire new prospects, convert existing prospects into customers as well as developing activity to drive repeat and referral business.

MAJOR AREAS OF RESPONSIBILITIES INCLUDE

  • Propose and agree digital marketing strategy and budgets
  • Develop detailed digital marketing plan and marketing budget
  • Working in conjunction with other internal stakeholders, plan, create and execute marketing activity to generate leads and conversions needed to achieve sales targets.
  • Plan and execute all other email campaigns for email workflows, product launches, newsletters, new prospect generation, referral program, 3rd party affiliates and others.
  • Manage company’s website, including content management.
  • Analyse performance and publish tracking metrics to measure the success (or failure) of all digital marketing efforts and be proactive in using available data to improve future campaign performance.
  • Manage social media channels to extend the reach of published content and engage prospective guests and past customers.
  • Monitor online reputation, then recommend and execute tactics designed to improve that reputation at appropriate review sites.
  • Build landing pages and/or microsites to support other digital marketing programs.
  • Maintain editorial brand standards, quality content, taxonomy, and best practices in SEO to assure product ranks well in organic searches.
  • Stay current on best practices and advances in email marketing, social media marketing, SEO and website merchandising.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
P.E.C.H.S, Karachi, Pakistan
Gender:
No Preference
Age:
24 - 38 Years
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Sep 01, 2017
Posting Date:
Aug 01, 2017
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Intelligenes

Information Technology · 11-50 employees - Karachi

pIntelligenes is a growing Software development & marketing organization with partner companies based in US & Canada. Establishded in 2003, Intelligenes is a rapidly growing organization with leading customers in Pakistan and abroad. We have worked for Fortune 500 companies. We have delivered soluti ...Read More

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