• Strategizing campaign development, and then manage results through performance analysis and optimization efforts.
  • Sourcing and implementing the most effective keywords, measure keyword performance, and optimize campaigns based on them.
  • Managing ad placements, target the relevant interests and topics, and use Google’s in-market audiences for search ads.
  • Using multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.
  • Leveraging customer insights to better segment, target and reach potential customers
  • Exploring new marketing opportunities such as social media channels, apps, ad formats, etc.
  • Allocating and modifying budgets for efficient spending
  • Tweaking strategies and budgets based on current performance to maximize ROI
  • Directly managing performance on various channels to achieve goals and ROI targets
  • Scope out and identifying new platforms, tools, and systems to improve performance
  • Identifying pain points to creatively improve non-performing areas
  • Hands-on experience of using Analytics and database tools such as Excel, Google Analytics, Firebase, etc.
  • Knowledge and prior usage of tools like Facebook Ad Manager and AdWords

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Department:
Marketing
Job Location:
Gender:
No Preference
Age:
27 - 40 Years
Minimum Education:
Bachelors
Degree Title:
Bachelors/Master in Specialized Marketing/Digital Marketing/E-Commerce
Career Level:
Experienced Professional
Experience:
7 Years - 12 Years
Apply Before:
Jul 01, 2020
Posting Date:
May 30, 2020

Interwood Mobel (Pvt) Ltd

Manufacturing · 1501-2000 employees - Karachi

Ever since its inception in 1974, Interwood Mobel (Pvt) Ltd. has directed its efforts in developing better interiors for home and corporate establishment. It is our constant endeavor to raise standards in design, quality, durability and innovation the only aspect we ever lower, is the price. Our designers think differently, they understand the varied moods, colors and temperaments. Mission Statement: Interwood Mobel (Pvt) Ltd. strives to become a world-class manufacturer of furniture, kitchens, doors etc. We are committed to a constant improvement in the designs, systems and quality of our products. Our goal is to give the customer best value for money. Our earnest endeavor is to upgrade the skill, the knowledge and the standards of living of all employees to international standards.

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