Expertise in Google Ads: The candidate should have a thorough understanding of Google Ads, including best practices, optimization strategies, and the different ad formats available.
Experience with Google Ads tools: The candidate should have experience using Google Ads tools like Google Ads Editor, Google Analytics, and Google Tag Manager.
Data analysis skills: The candidate should be able to analyze data from Google Ads campaigns and make data-driven decisions to optimize performance and achieve campaign goals.
Knowledge of digital marketing: The candidate should have a good understanding of digital marketing concepts, including SEO, social media advertising, email marketing, and content marketing.
Budget management skills: The candidate should be able to manage advertising budgets effectively, ensuring that campaigns stay within budget while still achieving goals.
Creativity: The candidate should be able to come up with creative ideas for ad copy, landing pages, and other elements of a Google Ads campaign.
Ability to work under pressure: The candidate should be able to handle multiple projects and campaigns simultaneously, prioritize tasks effectively, and work under tight deadlines.
Experience with different campaign types: The candidate should have experience managing different types of Google Ads campaigns, including search, display, shopping, and video.
Knowledge of keyword research: The candidate should be able to conduct thorough keyword research to identify the most relevant and effective keywords to target in campaigns.
A/B testing skills: The candidate should have experience with A/B testing to determine which ad elements are most effective and to continually improve campaign performance.
Familiarity with landing page optimization: The candidate should be able to work with web developers and designers to optimize landing pages for conversion and ensure that landing pages align with ad copy and messaging.
Ability to track and measure ROI: The candidate should be able to track and measure the return on investment (ROI) of Google Ads campaigns, including calculating cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
Experience with remarketing: The candidate should have experience with remarketing campaigns, which target users who have previously interacted with the brand, to increase conversions and customer loyalty.
Knowledge of audience targeting: The candidate should be able to use audience targeting options to reach the most relevant and high-quality users for a campaign.
Up-to-date with industry changes: The candidate should be familiar with Google Ads updates and changes, including new features and best practices.
Qualifications & Requirements: