Expertise in social media platforms: The candidate should have a thorough understanding of various social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. and their respective features and best practices.
Strategic thinking: The candidate should be able to develop social media strategies aligned with the organization's goals and target audience.
Content creation skills: The candidate should have excellent written communication skills and should be able to create engaging and relevant social media content in various formats like text, images, videos, etc.
Social media analytics: The candidate should have a good understanding of social media analytics and be able to use data to inform social media strategies and measure the effectiveness of campaigns.
Community management: The candidate should be able to monitor and engage with the organization's social media community and respond to queries, comments, and feedback.
Knowledge of advertising on social media: The candidate should have experience with creating and managing social media advertising campaigns.
Brand management: The candidate should be able to maintain a consistent brand voice across all social media channels and ensure that all content and communication align with the organization's brand guidelines.
Customer service skills: The candidate should have strong customer service skills and be able to resolve customer complaints and issues through social media.
Creative thinking: The candidate should be able to come up with creative ideas for social media campaigns and content.
Time management skills: The candidate should be able to manage multiple social media platforms and campaigns simultaneously and prioritize tasks effectively.
Knowledge of current trends and best practices: The candidate should be up-to-date with the latest social media trends and best practices and be able to adapt strategies accordingly.
Qualifications & Requirements: