Posted Jun 04, 2022 39 views
Iris Analytical Inc. is a growing organization specializing in scientific, laboratory and biotechnology equipment. We are looking for a B2B experienced Digital Marketing Manager to help us keep growing. If you're dedicated and ambitious, Iris Analytical Inc. is an excellent place to grow your career. Don't hesitate to apply.
Digital marketing managers are responsible for the overall digital marketing strategy of a company to run the day-to-day management of projects and ensure that they are completed successfully. Digital marketing managers will also measure the effectiveness of various marketing campaigns by email, social media, search engine, PPC and affiliate marketing.
Digital marketing managers should have at least 5 years of experience in a similar marketing role. They should also have a bachelor's degree in marketing or business. Certifications in Google Adwords and other social media certifications are preferred but not required. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo editing skills in order to edit the content.
Responsibilities for Digital Marketing Manager
- Manage the content that the business posts to social media
- Develop strategies that drive customers to the website
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms
- Maintain consistent brand messaging throughout all platforms
- Create email blast campaigns to target key customers
- Use advanced metrics to measure the success of a marketing campaign
- Keep up to date on the latest social media trends
- Bachelor's degree in marketing or business
- Great problem solving skills
- Proficient in photo and video editing software such as Adobe
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Great communication skills
- Experience working with a content management system
- Deep knowledge of web administration
- Strong project management skills
Skills
Job Details
Iris Analytical Inc.
Iris Analytical Inc. manufactures scientific, laboratory, analytical and biotechnology equipment for quality control, testing, clinical and research laboratories, educational institutions, and food & beverages, chemical & biochemical, polymer & plastic, pharmaceutical, and petrochemical industries.
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