Posted Apr 05, 2017 1 views
- Develops and prepares marketing material and promotional items including newsletters, brochures, reports, web content, press releases, etc. as directed
- Work with the management to develop and execute both online and offline marketing campaigns in line with the overall goals of the Company
- Identify press opportunities to increase the visibility of the Company
- Implementing communications plans to increase brand awareness and recognition for the Company
- Developing relationships with key media to secure and grow media coverage both online and offline
- Monitoring press stories relating to the company and its brand and maximizing opportunities for positive PR and playing down any negative PR
- Collating and analyzing current communications and messages and ensuring consistency
- Developing and leading the company’s internal communication strategy
- Overseeing the annual marketing/branding/communications budget
- Develop and maintain social media presence(Facebook, Twitter, Linkedinetc)
- Develops engaging, creative, innovative content for social media including regularly scheduled posts, videos, articles, etc.
- Create, manage and implement email marketing campaigns
- Expand and maintain customer email database
- Write and distribute regularly scheduled online newsletters
- Manage patient feedback mechanisms and monitor patient satisfaction
- Ensure that website/social media queries are attended to or directed to management
- Supports new business opportunities and special projects as requested by the CEO
Job Details
Islamabad Diagnostic Centre Pvt Ltd
Islamabad Diagnostic Centre (PVT) Ltd. is the only diagnostics centre in Islamabad providing the entire spectrum of advanced diagnostics services in radiology and pathology under one roof on a 24/7 basis, 365 days a year. Since inception, IDC has built a successful track record and is known for its latest imaging technologies, broad range of laboratory tests and quick turn-around times, with over 450 staff members and one of Pakistan’s largest pool of qualified pathologists and radiologists on its team. IDC is spread over more than 22 branches across four cities of Pakistan. The head office is located at F 8 Markaz and has a covered area of more than 30,000 square feet. All of IDC’s facilities are centrally air conditioned with 24-hour power backup generator sets. IDC offers an unparalleled standard of cleanliness, security and lighting. IDC has received the Best Enterprise Award from the European Business Assembly in 2015 in Oxford, UK. IDC is… • Certified with URS (ISO 9001 ~ 2008),and PNAC ISO 15189:2012, • Accredited with EQAS (UK) and CAP (USA) for external quality, • Licensed with PNRA and PNAC, Ministry of Science and Technology, Govt of Pakistan • Academically constituent part of ISRA University. • Associated with TDL (UK) and Synlab (Germany) for outsourced tests • Partneredwith The Abraaj Group IDC has a partnership with Abraaj Group. About The Abraaj Group The Abraaj Group (“Abraaj” or “the Group”) is a leading private equity investor, purpose-built for operating in the growth markets of Africa, Asia, Latin America, the Middle East, and Turkey. Employing over 350 people, Abraaj has 21 offices spread across five regions with hubs in Dubai, Istanbul, Mexico City, Nairobi and Singapore. The Group currently manages US$ 10 billion across regional, sector and country-specific Funds. The Funds managed by the Group have made over 180 investments across 10 sectors including consumer, energy, financials, healthcare and utilities. The Group is committed to the highe
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