Posted Aug 31, 2023 38 views
Salary on Probation: 150,000 PKR Per Month
Salary after Probation: 200,000 PKR Per Month
Last date to Apply: 10th Sept 2023
We are seeking a highly motivated and skilled Public Relations and Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing effective PR and marketing strategies to enhance our brand's visibility, engage our target audience, and drive business growth. This role requires a creative thinker with excellent communication and organizational skills.
1. Public Relations:
- Develop and implement PR strategies to promote our company's products/services and maintain a positive public image.
- Build and nurture relationships with media outlets, journalists, bloggers, and influencers.
- Write and distribute press releases, media pitches, and other PR materials.
- Handle media inquiries and coordinate interviews with company spokespersons.
- Monitor and analyze media coverage, preparing reports on PR campaign effectiveness.
- Respond to crisis situations to protect the company's reputation.
2. Marketing:
- Collaborate with the marketing team to align PR efforts with overall marketing campaigns.
- Create engaging content for various platforms, including social media, blogs, and website.
- Develop and execute marketing campaigns that integrate PR initiatives to achieve cohesive messaging.
- Assist in the organization of promotional events, product launches, and trade shows.
- Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for improvement.
- Measure and report on the effectiveness of marketing efforts, using metrics and analytics.
3. Communication:
- Craft compelling and accurate communication materials, including press releases, articles, and blog posts.
- Maintain consistent and clear communication with internal stakeholders to ensure alignment on messaging and initiatives.
- Develop and maintain a consistent brand voice and messaging across all PR and marketing materials.
4. Relationship Management:
- Cultivate relationships with key industry influencers, partners, and stakeholders.
- Collaborate with cross-functional teams, including sales and product development, to ensure integrated communication strategies.
Qualifications:
- Bachelor's degree in Public Relations, Marketing, Communications, or a related field. Master's degree is a plus.
- Proven experience (3+ years) working in PR, marketing, or a related role.
- Strong written and verbal communication skills with an eye for detail.
- Demonstrated success in building and maintaining media relationships.
- Proficiency in using PR and marketing tools, including social media management platforms, analytics tools, and content creation software.
- Creative thinker with the ability to generate innovative ideas and campaigns.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Ability to work effectively in a team environment and collaborate across departments.
- Familiarity with industry trends and best practices in PR and marketing.
- Exceptional time management and project management skills.
Interested candidates are invited to submit their updated resume and a cover letter detailing their relevant experience and explaining why they are a suitable fit for the Public Relations & Marketing Specialist position in the Restaurant.
Job Details
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
ISMMART Group of Industries Pvt Ltd
We have presence at 33 locations around the globe. We forge valuable connections between suppliers, processors and end-users through our Global network, efficient logistics and unparalleled market understanding. Our extensive network helps in securing favorable deals and manage issues to ensure smooth operation of the Businesses. Our business model is resilient, even in volatile market conditions. We systematically manage and mitigate a complex range of operational and financial risks.At shaukat marwat group, we are committed to conducting business with integrity,professionalism and diligence. We recognize the impacts of our activities, both positive and negative, on people and the environment, and the importance Of acting responsibly at all times.Our ambition is to grow prosperity and create long-term sustainable value for our stakeholders and for society as a whole.
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