Manager Contextual Marketing

Grade: L3
Application Deadline: 21st December 2018

As one of the top employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle and continuous learning and development.
 
Our team & you
 We, as a team, are involved with all commercial stakeholders to deliver value to our customers. We have perfected the art of conventional customer value management; and are now gearing up for contextual marketing. This is an opportunity for you to become part of something transformational – a new marketing paradigm.
 
What the first 30-60-90 days in the job will look like?

-Within 30 days you will:
Attend and graduate from our company-wide on boarding process along with detailed orientation program where you will learn Jazz’s values, business, and products
Meet relevant stakeholders e.g. Pricing, Segments, Data Scientists, Data Analytics, etc.
Develop understanding of how CVM works at Jazz
Develop understanding of existing CVM frameworks
Develop understanding of Data Analytics tools and Data Science capabilities
Develop understanding of CVM Analytics – base health monitoring, incremental revenue calculation, etc.
 
-Within 60 days, you will:
 Take complete charge of CVM Analytics – campaign uptakes, base health monitoring, incremental revenue calculation, etc.
Work with different commercial stakeholders to develop and own CVM plans to achieve company goals
Strive for continuous improvement in both the processes and the outcome
Work with Data Science teams on the development of prediction models
Identify opportunities for improvement in existing campaigns
 
-Within 90 days to onwards you will:
Become responsible for reporting & analysis of CVM KPIs
Become responsible for coordination with Group CVM team
Become responsible for coordination with Finance teams
Become responsible for coordinating the work of entire CVM team
Become responsible for management presentations
 
What we have done and what we will do with YOU
 In the last one-year Jazz is a huge success story in terms of business transformation, we were market leaders and we still are market leaders but with huge margins specially after successful merger of Jazz and Warid.
 
A bit about you:
We are looking for someone who has relevant experience in customer value management or segments & pricing but is not afraid to rethink. We are looking for someone who is not constrained by conventional marketing experiences and practices. We are looking for someone who is not afraid to experiment; someone who can reimagine CVM in the digital sphere; someone with a proven track record of delivering new and unique marketing propositions.
 
A bit about us:
CVM team is part of the Analytics & Insights Department within Marketing. The team is solely responsible to CVM at Jazz.
The structure of the team you will join is:
·        A 13-member team (including the department head) with 03 sub teams
·        You will be part of a 7-member sub-team reporting to Head of CVM
The two (02) main priorities of the team as a whole are:
·        Manage conventional CVM activities of the assigned portfolio
·        Develop contextual marketing propositions for the assigned portfolio in particular and entire subscriber base in general
With which other stakeholders the successful candidate will work with functional/regional/ within the team. What would be the result of those interactions if we assume 100% collaboration?
Ability to align CVM goals with broader commercial objectives (segments & pricing)
Ability to coordinate with regional teams to support them in their KPIs
 
The two (02) specific tasks that team was working on in the last 6 months with results.
·        Design and development of contextual marketing use cases
·        Managing churn as a KPI
 
The three (03) must have past experiences the best candidate should have.
Campaign Management
Product Development
Reporting & Business Analysis
 
The two (02) must have technologies the candidate should have.T
Microsoft Office
BI – MicroStrategy/TeraData SQL
 
Essential skills must have: 
Stakeholder Management
Pressure Handling
Analytical & Presentation Skills


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