Manager JazzCash App Platform

Grade: L3
Application Deadline: 10th December 2018
 
As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
 
Our Team & You
As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 55 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy. 
 
Within 30 days you will: 
-       Develop a complete understanding of existing JazzCash portfolio and the future ambitions and strategic direction.
-       Liaison and build connections with key stakeholders in different departments and outside organizations.
-       Liaison with JazzCash App platform vendor and technology teams to understand the development cycle and operating procedures.
-       Carry out a detailed analysis of JazzCash app vis a vis local competition and also benchmark it with global operators.
-       Develop a complete understanding of the existing marketing strategy and app analytics.
Within 60 days you will: 
-       Develop an end to end go to market plan for JazzCash app focusing both on customer acquisition and engagement.
-       Identify & evaluate new marketing and engagement technologies
-       Explore digital communication mediums to gauge efficacy including email, social media, display and search advertising.
-       Prepare guidelines for acquisition with focus on performance marketing
-       Provide continuous visibility to management
-       Interpret data and metrics for performance insights
-       Develop & maintain promotion calendar for integrated marketing campaigns
-       Focus on experimentation and A/B testing to drive optimal strategies
-       Develop & lead integrated marketing campaigns for execution
Within 90 days you will: 
-       Carry out a usability testing to map the customer journeys and implement the learnings in the product development to improve the overall customer experience.
-       Implementation of the overall app strategy and monitoring of the monthly KPI’s.
-       Develop synergies with the digital unit to take their learnings and build them in the strategy.
-       Continuously looking for new product ideas from the local and international markets and carry out a a feasibility study for them to assess the market potential.
-       Prepare guidelines for utilizing engagement tools while working on churn reduction and prediction on the platform
-       Plan and execute BTL activations to increase the JazzCash app uptake in the relevant target audiences.
 
A bit about you:
 
You need to be passionate and aware of the technology space and fintech eco system with an up to date knowledge of national initiatives. You should be an expert in brand management, fintech development, digital services, social media marketing & listening, PR, activations, content creation, team leadership and stakeholder management
You need to have strong interpersonal skills as you will be collaborating with multiple teams and be willing to adapt according to the evolving digital landscapes. You should have a focus on customer experience and be proficient at customer journey mapping.
You need to be adept at growth hacking using innovative methods while being able to architect and implement a framework for prioritizing between multiple acquisition & engagement strategies.
·        5+ years’ experience in digital marketing, segmentation and analytics with demonstration of achievements in growth and scale on digital platforms/ apps
·        Business Degree Preferred
·        Robust strategic marketing strategy and planning experience
·        Results driven, independent thinker with skills in data, analytics, marketing and integrations
·        People’s manager with excellent stakeholder management skills.
·        Motivated to work in an innovative and collaborative environment encouraging rapid testing and experimentation
·        Ability to devise business cases for new initiatives
·        Knowledge of digital and mobile app landscape
·        Solid understanding of different marketing channels and their impact for growth and engagement
·        Expertise in growth hacking & performance marketing
·        Hands-on experience of Digital Analytics tools
·        Hands-on experience of Digital Media Buying tools
 
A Bit About Us:
Mobile Account team is responsible for end to end Mobile Account product development, Customer acquisition and retention both for conventional and App channels. Mobile Account team is also looking after the retail payments, microlending and savings products.
The structure of the team you will join is:
·        A 10 member team (including the department head)
The two (02) main priorities of the team as a whole are:
·        To maintain the market leadership in Wallet business both in terms of subscribers base and revenue
·        Scale and grow retail payments, digital lending and JazzCash App portfolio.
With which other stakeholders the successful candidate will work with functional/regional/ within the team. What would be the result of those interactions if we assume 100% collaboration?
Ability to build strong relationships with internal and external teams: Bank teams, Brands team and Digital marketing team, Creative Agency, Media Agency, Sales team and technical team and App Vendor.
Exceptional delivery in all required ambitions
The two (02) specific tasks that team was working on in the last 6 months with results.
Growth of 30 Day Mobile Account Active base
Ensure speedy delivery of JazzCash App and scale up of JazzCash App active base.
 
The three (03) must have past experiences the best candidate should have.
Background in Mobile Financial services
Growth and GTM for digital platforms
Digital platform/ products launch
 
The two (02) must have technologies the candidate should have.T
Digital analytic tools
Performance marketing tools
 
Essential skills must have: 
Growth & GTM
Project Management
Analytical & Presentation Skills
 


Working at the VEON GROUP demands a high standard of business ethics and adherence to our legal obligations, our values and our Code of Conduct and supporting compliance policies and procedures. Our pioneering spirit is embodied in our values to be customer obsessed, entrepreneurial, innovative, collaborative, and truthful.  Being truthful requires us to act ethically, honestly, and with integrity.  By clicking on "Apply for this job", you confirm that you have read, understood and explicitly agree to the our Applicants Privacy Policy