Paid Social Media Marketing Executive

. The ideal candidate will have a strong understanding of digital advertising, creative strategy, and performance analytics. You’ll play a key role in driving engagement, lead generation, and conversions through paid social media channels.Key ResponsibilitiesPlan, execute, and optimize paid social media campaigns on platforms such as Facebook, Instagram and TikTok.Collaborate with design and content teams to develop effective ad creatives and copy.Monitor daily performance metrics (CPC, CTR, ROAS, etc.) and make data-driven adjustments.Conduct A/B testing on creatives, audiences, and ad placements to improve results.Manage budgets and ensure spending efficiency while meeting campaign objectives.Prepare regular performance reports and share insights with the marketing team.Stay up to date with the latest trends, tools, and best practices in paid social media advertising.RequirementsMinimum 2 years of hands-on .Strong knowledge of Meta Ads Manager (.Familiarity with pixel setup, event tracking, and audience segmentation.Proficiency in using analytics tools like Google Analytics, Meta Business Suite, etc.Excellent communication, time management, and problem-solving skills.Ability to manage multiple campaigns simultaneously and meet deadlines..00 - Rs100,000.00 per monthApplication Question(s):Are you willing to work on-site in the US shift (6 PM to 3 AM)?