App Marketing Manager

Job Summary
We are seeking a dynamic and results-driven Mobile App Marketing Specialist to lead the development and execution of marketing strategies aimed at increasing app visibility, user acquisition, and engagement. The ideal candidate will leverage data analytics and market insights to optimize campaigns, manage budgets effectively, and collaborate closely with product and marketing teams to align efforts with user needs and business goals. This role requires a strong understanding of app store algorithms, proficiency in various marketing and analytics tools, and the ability to thrive in a fast-paced environment.

Key Responsibilities
Develop and implement comprehensive marketing strategies designed to boost app visibility and drive user acquisition and engagement. Utilize Firebase and other analytics platforms to continuously monitor app performance and extract actionable user insights. Manage marketing budgets with a focus on maximizing return on investment (ROI) and achieving performance targets.

Conduct thorough market research to identify emerging trends, understand user behavior, and uncover new growth opportunities. Create compelling promotional materials and design targeted marketing campaigns that resonate with the app’s audience. Plan and execute multi-channel marketing initiatives, including App Store Optimization (ASO), to enhance organic discovery and downloads.

Oversee Google Ads campaigns, optimizing them to meet specific Return on Ad Spend (ROAS) and ROI objectives. Collaborate closely with product teams to ensure marketing strategies are aligned with user needs and product enhancements. Work in partnership with cross-functional marketing teams to guarantee seamless and integrated campaign execution across all channels.

Required Qualifications
A strong understanding of iOS App Store ranking algorithms and guidelines is essential. Candidates must have practical experience managing Meta Ads campaigns specifically for mobile applications. Proficiency with ASO and analytics tools such as Sensor Tower, AppTweak, Mobile Action, App Annie, Firebase, and Google Analytics is required to effectively analyze data and optimize marketing efforts.

Excellent communication and collaboration skills are necessary to work effectively across teams and stakeholders. The ability to manage multiple projects simultaneously in a fast-paced environment is critical. Experience in data-driven decision-making and the use of analytical tools to guide marketing strategies is a must.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in emerging mobile marketing platforms or advanced data analytics will be highly valued. Benefits typically include opportunities for professional growth, exposure to cutting-edge marketing technologies, and the chance to contribute to a high-impact product in a collaborative environment.

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This role offers a unique opportunity to shape the growth trajectory of a mobile app through strategic marketing leadership, data-driven insights, and cross-functional teamwork. If you are passionate about mobile marketing and have the skills to drive measurable results, we encourage you to apply.