Social Media Lead Manager

Job Summary
We are seeking a dynamic and results-driven Social Media Manager to develop, implement, and oversee our social media strategies across multiple platforms. The ideal candidate will be responsible for creating compelling content, managing paid advertising campaigns, and engaging with online communities to enhance brand presence and loyalty. This role requires a strategic thinker with strong creative skills and the ability to analyze performance data to optimize social media efforts effectively.

Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies tailored to various platforms to achieve marketing and brand objectives.
- Create engaging and visually appealing content, including graphics, videos, and written posts, designed to attract and resonate with target audiences.
- Monitor social media performance using analytics tools, interpret data insights, and adjust strategies to maximize reach and engagement.
- Manage paid social media advertising campaigns, including budget planning, allocation, and ongoing performance tracking to ensure optimal ROI.
- Stay current with emerging social media trends, tools, and best practices to keep the brand competitive and innovative in the digital space.
- Collaborate closely with cross-functional teams such as marketing, design, and customer service to maintain brand consistency across all channels.
- Actively engage with online communities by responding to customer inquiries, fostering conversations, and building strong brand loyalty.
- Prepare detailed reports on key performance metrics and provide actionable insights to guide future social media initiatives.

Required Qualifications
- Extensive knowledge of major social media platforms (Facebook, Instagram, LinkedIn, Twitter) including trends, algorithms, and best practices.
- Proficiency in social media management tools and analytics platforms to effectively schedule content and measure campaign success.
- Strong content creation skills, with the ability to craft compelling copy and develop creative visual assets.
- Proven experience managing paid advertising campaigns across social media platforms, with a focus on budget management and performance optimization.
- Excellent communication skills, creativity, and problem-solving abilities to navigate challenges and generate innovative solutions.
- Proficiency in MS Office Suite and familiarity with digital marketing tools essential for reporting and campaign management.
- Hands-on experience with graphic design and video editing software such as Canva, Adobe Effects, and Premiere Pro or similar tools.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with advanced skills in multimedia content production and a proactive approach to social media innovation will be highly valued. This role offers the opportunity to work in a collaborative environment where creativity and strategic thinking are encouraged, contributing directly to the growth and visibility of the brand.

If you are passionate about social media and have a proven track record of driving engagement and brand awareness through innovative strategies, we invite you to apply and join our team.