Content Strategist

Job Summary

We are seeking a strategic and creative Content Strategist to develop and execute a comprehensive content plan that aligns with our business objectives and resonates with our target customer personas. This role requires a data-driven professional who can lead content creation across multiple digital platforms, ensuring consistent brand messaging and engagement. The ideal candidate will have a strong background in SEO, content marketing, and project management, with the ability to collaborate effectively across teams and manage external partnerships.

Key Responsibilities

- Develop and implement a long-term content strategy that supports overall business goals and targets specific customer personas.

- Conduct thorough market research and audience analysis to identify key content pillars, topics, and formats that educate, inspire, and engage both potential and existing customers.

- Plan and maintain an editorial calendar to guarantee timely and consistent delivery of content across digital channels such as the website, blog, social media, and email campaigns.

- Oversee the creation, curation, and optimization of high-quality, SEO-friendly content tailored for various platforms.

- Collaborate closely with writers, designers, and videographers to produce diverse content formats including articles, infographics, videos, and social media posts.

- Perform regular content audits and gap analyses to maintain content relevance, consistency, and alignment with brand messaging.

- Conduct keyword research and apply SEO best practices to all content initiatives, ensuring maximum organic reach and visibility.

- Monitor content performance using analytics tools, tracking key performance indicators such as engagement, reach, conversions, and organic growth.

- Utilize data-driven insights to continuously refine and optimize the content strategy for improved business outcomes.

- Partner with marketing, product, and design teams to support campaigns and product launches with compelling and targeted content.

- Manage relationships with external content creators, influencers, and partners to enhance content reach and quality when necessary.

- Ensure all content complies with legal requirements, brand guidelines, and content governance standards.

- Stay informed about the latest digital content trends, platform algorithm updates, and industry best practices to keep the brand’s content fresh and competitive.

Required Qualifications

- Proven experience in developing and executing content strategies aligned with business goals.

- Strong expertise in SEO, keyword research, and analytics tools such as Google Analytics and SEMrush.

- Excellent project management skills with the ability to manage multiple priorities and deadlines.

- Outstanding communication and editorial skills, with a keen eye for detail and storytelling.

- Creative thinker passionate about brand building and engaging content creation.

- Ability to collaborate effectively with cross-functional teams and external partners.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in digital marketing, content governance, and multimedia content production will have an advantage. This role offers the opportunity to influence brand presence across multiple digital channels and work within a dynamic, collaborative environment focused on innovation and growth.

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This position is ideal for a proactive and analytical content professional eager to drive impactful content strategies that deliver measurable business results. If you are passionate about storytelling and digital marketing, we encourage you to apply.